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DG
DAC Group / New York Inc.
Manager, Media
Career Insights for Media Planner / Buyer
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Based on New York data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$86,075 / year median in New York
+2% projected growth
Job Description
Move Your Career Forward with DAC as a Manager, Media Who We Are We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations. Position Summary The Manager, Media is responsible for the creation and execution of integrated advertising programs for key DAC clients. This individual will be responsible for delivering core client programs that include a focus on paid search, programmatic and paid social and may include offline marketing channels—and work closely with clients to continually optimize performance and drive growth. What You'll Do Work closely with account service teams to consistently exceed client expectations. Serve as a client-facing media authority on key programs. Coach members of the media team as assigned, providing guidance and learning opportunities. Lead the building and management of integrated media campaigns across multiple channels. Monitor and manage multiple client programs as they relate to program goals and objectives. Proactively expand and improve media efforts based on performance and client business needs. Provide ongoing analysis of campaigns, as well as regular and ad-hoc reporting on campaign status to management and account service teams. Support account team on client calls with technical campaign information and strategic insights. Document agency "Point of View" for campaigns and digital media opportunities. What You Bring A seasoned pro with 5+ years of digital media experience (paid search, social, and display in particular), exceptional communication skills, and impeccable attention to detail. Somebody who has previously managed media campaigns with large budgets. A tech-savvy thinker who has strong expertise in digital media platforms (Google Ads, Meta Business Manager, DV360, Campaign Manager 360), analytics tools (Google Analytics), and bid management platforms (SA360). Certifications would be even better!