A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
Specialist, Digital Advertising at Advance Local Specialist, Digital Advertising at Advance Local in Portland, Oregon Posted in 14 days ago.
Type:
full-time
Job Description:
About Catalyst IQ Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales. We're looking for a Digital Advertising Specialist to join our team. The role is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings. Responsibilities Creation and ongoing management of digital advertising campaigns, including: Budgeting and Bid Management Ad copy/keyword/targeting updates In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.) Analyzing data and acting upon it to improve account performance Changes to keep up with the latest service offerings across Google, , Microsoft, and other advertising platforms Changes to abide by client requests/needs/new services Updates to campaigns from global account analysis Cross team and client collaboration, including but not limited to: Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal Act as a reliable training resource to other team members, including, but not limited to: Facilitate development of newer team members Act as both a reliable contributor and leader, understanding when it's time to support and when it's time to facilitate.
Other functions include:
Updating ad creative Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability Qualifications Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word Must be proficient in spelling and grammar utilization A strong mathematical background is strongly preferred Must be comfortable working with large data sets A keen attention to detail is strongly preferred Ability to speak up/callout issues when they arise is strongly preferred Ability to present reports/findings to clients is strongly preferred Self-starter and proactive approach to their responsibilities is highly preferred Education and Experience Bachelor's degree in a related field or equivalent job experience required Minimum 2 years of working in Google ads, Microsoft ads, or ads required Minimum 2 years working in GA4 required Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred Less than 5% travel required recblid jcxur751tpt4x6bagghpfpnay957sk
