We're looking for an experienced Ads Management Specialist / Paid Media Manager to take ownership of paid customer acquisition across multiple digital advertising platforms. We operate at meaningful advertising volume and are looking for someone who can improve campaign performance, strengthen our tracking and reporting infrastructure, develop new acquisition strategies, and help us continue expanding across paid media channels. This is a hands-on role for someone who wants ownership. We aren't looking for someone to simply monitor campaigns—we want someone who can identify opportunities, test new ideas, solve problems, and make measurable improvements to acquisition performance. Responsibilities Manage and optimize paid advertising campaigns across major digital platforms Develop and execute strategies to reduce cost per acquisition Build structured testing around creative, audiences, offers, campaigns, and landing pages Improve conversion tracking and attribution from initial ad interaction through customer acquisition Work with our development and sales teams to improve integrations between advertising platforms, landing pages, and our CRM Identify and resolve discrepancies or gaps in advertising and conversion data Develop and test new landing pages and direct-response/self-sign-up funnels Analyze performance differences across campaigns and accounts and determine actionable next steps Expand into additional advertising channels where opportunities exist Build clear, transparent reporting that allows management to understand performance and ROI Regularly communicate what is being tested, what we've learned, and what changes are being made What We're Looking For Strong hands-on paid media experience Experience with platforms such as Meta Ads, Google Ads, YouTube Ads, and Microsoft Ads Strong understanding of conversion tracking, attribution, and funnel optimization Experience with Google Analytics, Google Tag Manager, pixels/conversion APIs, and CRM integrations Comfortable working with landing pages and conversion-rate optimization Ability to analyze performance beyond surface-level metrics like clicks and leads Experience connecting advertising performance to actual customers and revenue Strong analytical and problem-solving skills Ability to independently develop and execute testing strategies Experience with APIs, webhooks, dashboards, and marketing automation platforms is a plus. What Success Looks Like You'll be responsible for creating a clearer picture of our advertising performance, improving our tracking and reporting infrastructure, establishing a consistent testing process, developing new acquisition opportunities, and ultimately helping us acquire more customers at a lower cost. We're looking for someone who wants to own paid acquisition, not simply manage an ad account.

Pay:

$75,000.00 - $95,000.00 per year

Benefits:

401(k) 4% Match Dental insurance Health insurance Paid parental leave Paid time off Vision insurance

Work Location:

Hybrid remote in Lake Worth Beach, FL 33460