Job Summary We are seeking a results-driven Digital Media Buyer with strong experience in Search Engine Marketing (SEM) and paid search , particularly Google Ads. This role is ideal for someone who enjoys working in a fast-paced agency environment, managing multiple client campaigns and using data to continually improve performance. The Digital Media Buyer will be responsible for the day-to-day management, optimization and reporting of paid media campaigns, with a primary focus on Google Ads . Experience with additional digital platforms, including Meta, YouTube and programmatic media, is a plus. The ideal candidate has at least 2-3 years of hands-on paid search experience , understands how to manage campaigns toward lead generation and conversion goals, and is comfortable analyzing performance and making strategic recommendations. Key Responsibilities

• Plan, build, manage and optimize paid search campaigns across Google Ads
• Manage multiple client accounts, campaigns and budgets simultaneously
• Conduct keyword research and develop effective keyword, match-type and negative keyword strategies
• Create and test ad copy, campaign structures, audiences and bidding strategies
• Monitor campaign performance and optimize toward KPIs including conversions, CPL, CPA, conversion rate and ROAS
• Manage Search, Performance Max, Demand Gen, YouTube and other Google campaign types as appropriate
• Analyze search terms, audience behavior, competitive activity and performance trends to identify opportunities
• Monitor pacing and ensure client media budgets are managed effectively
• Work with account, creative and web teams to ensure alignment between advertising, messaging and landing pages
• Assist with conversion tracking, Google Tag Manager, GA4 and troubleshooting campaign measurement
• Develop recurring client reports and translate campaign data into clear insights and actionable recommendations
• Stay current on Google Ads platform changes, AI-driven campaign capabilities, privacy changes and emerging digital advertising trends
• Support paid social and other digital media campaigns as needed Qualifications
• Minimum 2-3 years of hands-on SEM/paid search experience , preferably in an agency environment
• Strong working knowledge of Google Ads
• Experience with Microsoft Advertising/Bing Ads a plus
• Experience managing lead-generation campaigns and optimizing toward CPL/CPA goals
• Strong understanding of keyword strategy, bidding, audience targeting and conversion optimization
• Familiarity with GA4, Google Tag Manager and conversion tracking
• Strong analytical skills with the ability to interpret campaign data and identify actionable insights
• Proficiency with Excel and/or Google Sheets
• Excellent organizational skills and attention to detail
• Ability to manage multiple accounts, priorities and deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Google Ads certifications preferred Additional Experience That's a Plus Experience with Meta Ads, YouTube, Performance Max, Demand Gen, programmatic/CTV or other digital media platforms is a plus.

Familiarity with CRM integrations, enhanced conversions, offline conversion tracking and lead-quality optimization is also valuable. What We're Looking For We're looking for someone who is both analytical and proactive —a media buyer who doesn't simply monitor campaigns, but actively looks for opportunities to improve performance. The right candidate will be comfortable digging into the data, testing new strategies, identifying what is and isn't working, and making recommendations that help our clients generate better results from their digital media investment. Agency experience is highly preferred, as this position requires the ability to move efficiently between multiple clients, campaigns and priorities while maintaining a high level of accuracy and attention to detail.

Job Type:

Full-time Pay:

$55,000.00 - $70,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Irvine, CA 92618