We are a functional medicine company running three health brands with a combined audience of over 1.5 million followers. We sell high-ticket, cash-pay health programs, and content is how people find us. We have built a serious content engine. What we have not built is a growth engine. That is the job. About us Redefining Wellness Center is Dr. Jaban Moore's root-cause clinic, built for people who have already been through the conventional medicine wringer and still don't have a real answer for why they feel the way they do. Dr. Jaban spent years stuck in his own health struggle with Lyme disease and mold toxicity before he found root-cause medicine, and that experience is the foundation the whole clinic runs on. He is a Doctor of Chiropractic, Functional Medicine Practitioner, and Acupuncturist, backed by a team that includes MDs and DOs, and we have worked with more than 10,000 clients. We publish across Instagram, YouTube, a podcast, a weekly newsletter, a Substack, and a library of guides and quizzes. Our audience is real, our clinical authority is real, and our offer converts when the right person reaches it. What we need is someone who owns where the money goes and whether it worked. What you'll own You will own cost per booked call and the channel mix across all three brands. Channel allocation and budget. Decide where money and people go across paid, organic social, YouTube, podcast, live events, email, and referral. Reallocate based on cost per booked call and revenue per booked call. You will have the authority to shut channels down, and we expect you to use it. Paid media strategy and scaling. Own the paid engine across every brand. Set the budget, direct the agency, brief the creative, and decide when to scale and when to kill. You will run paid personally for the first two quarters before we consider adding a media buyer underneath you. Funnel architecture and offer design. Own how a stranger becomes a booked call. Entry offer, opt-in mechanism, nurture path, and the booking or application flow. Decide what gets built and what gets retired. Attribution and measurement. Own whether the numbers can be trusted. Tracking architecture, source integrity, and the weekly reporting the rest of the company runs on. Weekly test-and-amplify decisions. Read last week's performance, decide what gets doubled down on and what gets cut, and issue the assignments to the production team. You will have three direct reports: a Social Content Lead, a Multi-Format Video Editor, and a Distribution & Amplification Manager. Your first 90 days We would rather be specific than vague about what success looks like. Day 30: Paid media live on our largest brand, with tracking verified and cost per booked call reported weekly. Day 45: Attribution fixed, so cost per booked call is calculable by channel. Day 60: One funnel live and receiving paid traffic, with opt-in to booked call rate measured. Day 90: A written channel allocation plan for the following quarter. What we're looking for

Required:

You have personally run paid social at meaningful monthly spend, with documented ROAS You have built and scaled a webinar, quiz, or VSL funnel for a high-ticket offer You are comfortable in a CRM as the source of truth. GoHighLevel strongly preferred You can build a tracking architecture, not just read a dashboard You have killed channels and offers, not only launched them Strongly preferred: Health, wellness, or coaching category experience Multi-brand or agency background Direct-response training Experience with creator-led or personal-brand businesses Probably not a fit if: Your background is brand marketing without direct-response execution You have managed agencies without owning the result You need a team producing before you can operate How you'll be measured We run on EOS. Every seat has a scorecard and yours is built around cost per booked call, blended ad ROAS, revenue by channel, and attribution integrity. You will know exactly where you stand every week, and you will not be graded on metrics you cannot move. What we offer Real authority. Budget and hiring decisions without per-campaign approval. A clear mandate. You are not walking into ambiguity about what success means. An audience that already exists. Over 1.5 million followers, ten years of clinical authority, and a proven offer. You are not building demand from zero. Free care at our clinic after 500 hours, including chiropractic and detox work, usable by you or your child. Paid time off and paid holidays. Monthly contribution toward an individual health plan of your choosing. An annual budget for conferences and courses. Access to internal AI tooling, and time to build your own. Our values We hire against these and review against them. Root cause over symptom management. We investigate origins rather than quiet symptoms. The client has never been crazy. Years of dismissed symptoms and normal labs do not mean nothing is wrong. It means the wrong questions were asked. Education is care. Everything we publish is built to genuinely help someone understand their body, not to funnel them into a sale. No dead ends. Whether someone is ready today or needs six months, we meet them where they are. Standards over speed. If it looks free, it converts like free. We invest in quality because quality is the message.

Pay:

$100,000.00 - $130,000.00 per year

Benefits:

Employee discount Flexible schedule Paid time off Professional development assistance

Work Location:

Hybrid remote in Kansas City, MO 64106