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Confidential

Media Buyer - Paid Ads Specialist

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What they do

A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.

$86,888 / year median in Oregon

+0% projected growth

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Job Description

Media Buyer - Paid Ads Specialist Confidential Clackamas, OR Job Details Part-time | Full-time | Contract $4,500 - $7,500 a month 1 day ago Qualifications Marketing ROI (MROI) improvement Spreadsheets Paid advertising campaign management Managing budgets in a search marketing role Digital marketing budget management Key Performance Indicators Sales conversion rate (success metric) Attention to detail Calendar management Media data analysis Data-driven problem-solving Marketing analytics Paid advertising Paid search marketing Conversion rate optimization (CRO) Time management Full Job Description Media BuyerJob Summary We are seeking a dynamic, analytical, and detail-oriented Media Buyer to join our marketing team. This is a hands-on role focused on managing paid advertising campaigns, optimizing performance, conducting A/B testing, leveraging AI tools, and developing acquisition strategies across multiple digital platforms. The ideal candidate has experience with performance marketing and understands campaign optimization, creative testing, analytics, attribution, and conversion tracking. Experience with TikTok Ads, Google Ads, Meta Ads, YouTube Ads, and X Ads is highly preferred. Candidates with strong digital advertising fundamentals who are willing to learn additional platforms are also encouraged to apply. Experience with AI-powered marketing tools, AIEO (AI Engine Optimization), AI-generated creative, and AI agents is a major plus. We are particularly interested in candidates who actively use AI to improve marketing workflows, content creation, research, testing, automation, and campaign performance. This position operates within a high-risk, heavily restricted industry , including research-use-only products, peptides, CBD, and related products. Candidates should be comfortable working within strict advertising-platform policies and navigating complex compliance requirements. Experience advertising in restricted or regulated industries is strongly preferred. Responsibilities Develop, launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, YouTube, X, and other platforms . Monitor campaign performance, budgets, CPA, ROAS, conversion rates, CTR, CPC, CPM, and other key performance indicators. Conduct A/B testing of ad creatives, copy, audiences, landing pages, offers, campaign structures, and other variables. Develop media-buying strategies based on campaign objectives, performance data, and available budgets. Manage and allocate advertising budgets efficiently to maximize customer acquisition and return on ad spend. Analyze campaign data and provide actionable performance insights and recommendations. Conduct market, competitor, keyword, and audience research to identify new acquisition opportunities. Work closely with creative and marketing teams to develop, test, and iterate advertising concepts. Use AI tools to generate and iterate ad creatives, images, videos, copy, concepts, and marketing assets . Experiment with AI-powered tools and workflows to improve creative production and marketing efficiency. Utilize or develop AI agents and automated workflows for research, reporting, content creation, campaign analysis, customer acquisition, and other marketing functions. Explore and implement emerging AI tools that can improve marketing performance and reduce manual work. Assist with AIEO (AI Engine Optimization) initiatives to improve brand visibility, discoverability, and representation across AI-powered search and answer engines. Continuously test new audiences, creatives, offers, platforms, and campaign structures. Troubleshoot campaign, tracking, attribution, account, and platform-related issues. Maintain organized records of campaigns, budgets, testing results, and performance data. Stay current with advertising-platform policies, restrictions, account requirements, AI marketing developments, and compliance standards. Develop legitimate, policy-compliant advertising strategies for products and industries subject to heightened platform restrictions. Identify opportunities to improve conversion rates, reduce acquisition costs, increase ROAS, and scale successful campaigns. Qualifications Proven experience in media buying, performance marketing, paid social, paid search, or digital advertising . Hands-on experience with one or more of the following: Meta Ads Manager Google Ads TikTok Ads YouTube Ads X Ads Strong understanding of A/B testing and performance optimization . Ability to analyze campaign data and make data-driven decisions. Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rate, CAC, and other marketing KPIs. Experience managing advertising budgets and optimizing campaigns based on performance. Strong spreadsheet and data-analysis skills. Strong written and verbal communication skills. Ability to manage multiple campaigns and priorities in a fast-paced environment. Ability and willingness to learn new advertising platforms, tools, technologies, and AI systems. AI & Emerging Technology Experience — Major Plus Experience in the following areas is highly preferred :
AIEO / AI
Engine Optimization . Generative AI for marketing and advertising. Using AI to generate ad images, videos, graphics, copy, landing-page concepts, and other creative assets . Experience with AI creative platforms and image/video generation tools. Experience building, configuring, or working with AI agents . Experience using AI agents to automate repetitive marketing and operational workflows. AI-assisted market, competitor, keyword, and customer research. AI-assisted campaign analysis and optimization. Building automated marketing workflows using AI. Understanding how AI-powered search and answer engines discover, evaluate, and present brands and information. Willingness to experiment with emerging AI technologies and quickly incorporate useful tools into existing marketing workflows. Highly Preferred Experience advertising research-use-only products, peptides, supplements, CBD, or other restricted/high-risk product categories . Experience working with advertising accounts subject to heightened platform scrutiny or restrictions. Understanding of advertising compliance and platform-specific advertising policies. Experience troubleshooting or managing restricted advertising accounts. Experience with Google Analytics, conversion tracking, pixels, attribution, and marketing analytics. Agency or high-volume e-commerce experience. Demonstrated history of improving ROAS, reducing CPA, or scaling paid acquisition campaigns. Experience managing multiple advertising platforms simultaneously. Strong understanding of emerging AI marketing technologies. Important Industry Requirement This is not a traditional e-commerce media-buying role . Our industry operates within a highly restricted advertising environment, and mainstream advertising platforms may impose significant limitations on certain products, claims, creatives, and landing pages. The successful candidate must be comfortable researching and understanding applicable advertising-platform policies and developing legitimate, policy-compliant marketing strategies within those restrictions. This includes understanding what types of products, claims, creatives, landing pages, and advertising practices may trigger platform restrictions and proactively working with the team to maintain compliance. We are looking for someone who understands the challenges of advertising in a restricted industry—or someone with strong media-buying experience who is willing to learn the relevant platform and compliance requirements quickly. Compensation & Work Arrangement $30-$45/hour , depending on experience and qualifications, with potential performance-based incentives. This is a 1099 contract position with a hybrid work arrangement , combining in-person and remote work. Hours are highly flexible, with significant autonomy over scheduling as long as responsibilities, campaign performance, and deliverables are consistently maintained. This is a hands-on role with significant responsibility and the opportunity to have a direct impact on the company's growth, customer acquisition, marketing performance, and adoption of emerging AI technologies.
Pay:
$4,500.00 - $7,500.00 per month People with a criminal record are encouraged to apply
Work Location:
Hybrid remote in Clackamas, OR 97015