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Confidential
Media Buyer - Paid Ads Specialist
Career Insights for Media Planner / Buyer
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Scorecard
Based on Oregon data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$86,888 / year median in Oregon
+0% projected growth
Job Description
Media Buyer - Paid Ads Specialist Confidential Clackamas, OR Job Details Part-time | Full-time | Contract $4,500 - $7,500 a month 1 day ago Qualifications Marketing ROI (MROI) improvement Spreadsheets Paid advertising campaign management Managing budgets in a search marketing role Digital marketing budget management Key Performance Indicators Sales conversion rate (success metric) Attention to detail Calendar management Media data analysis Data-driven problem-solving Marketing analytics Paid advertising Paid search marketing Conversion rate optimization (CRO) Time management Full Job Description Media BuyerJob Summary We are seeking a dynamic, analytical, and detail-oriented Media Buyer to join our marketing team. This is a hands-on role focused on managing paid advertising campaigns, optimizing performance, conducting A/B testing, leveraging AI tools, and developing acquisition strategies across multiple digital platforms. The ideal candidate has experience with performance marketing and understands campaign optimization, creative testing, analytics, attribution, and conversion tracking. Experience with TikTok Ads, Google Ads, Meta Ads, YouTube Ads, and X Ads is highly preferred. Candidates with strong digital advertising fundamentals who are willing to learn additional platforms are also encouraged to apply. Experience with AI-powered marketing tools, AIEO (AI Engine Optimization), AI-generated creative, and AI agents is a major plus. We are particularly interested in candidates who actively use AI to improve marketing workflows, content creation, research, testing, automation, and campaign performance. This position operates within a high-risk, heavily restricted industry , including research-use-only products, peptides, CBD, and related products. Candidates should be comfortable working within strict advertising-platform policies and navigating complex compliance requirements. Experience advertising in restricted or regulated industries is strongly preferred. Responsibilities Develop, launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, YouTube, X, and other platforms . Monitor campaign performance, budgets, CPA, ROAS, conversion rates, CTR, CPC, CPM, and other key performance indicators. Conduct A/B testing of ad creatives, copy, audiences, landing pages, offers, campaign structures, and other variables. Develop media-buying strategies based on campaign objectives, performance data, and available budgets. Manage and allocate advertising budgets efficiently to maximize customer acquisition and return on ad spend. Analyze campaign data and provide actionable performance insights and recommendations. Conduct market, competitor, keyword, and audience research to identify new acquisition opportunities. Work closely with creative and marketing teams to develop, test, and iterate advertising concepts. Use AI tools to generate and iterate ad creatives, images, videos, copy, concepts, and marketing assets . Experiment with AI-powered tools and workflows to improve creative production and marketing efficiency. Utilize or develop AI agents and automated workflows for research, reporting, content creation, campaign analysis, customer acquisition, and other marketing functions. Explore and implement emerging AI tools that can improve marketing performance and reduce manual work. Assist with AIEO (AI Engine Optimization) initiatives to improve brand visibility, discoverability, and representation across AI-powered search and answer engines. Continuously test new audiences, creatives, offers, platforms, and campaign structures. Troubleshoot campaign, tracking, attribution, account, and platform-related issues. Maintain organized records of campaigns, budgets, testing results, and performance data. Stay current with advertising-platform policies, restrictions, account requirements, AI marketing developments, and compliance standards. Develop legitimate, policy-compliant advertising strategies for products and industries subject to heightened platform restrictions. Identify opportunities to improve conversion rates, reduce acquisition costs, increase ROAS, and scale successful campaigns. Qualifications Proven experience in media buying, performance marketing, paid social, paid search, or digital advertising . Hands-on experience with one or more of the following: Meta Ads Manager Google Ads TikTok Ads YouTube Ads X Ads Strong understanding of A/B testing and performance optimization . Ability to analyze campaign data and make data-driven decisions. Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rate, CAC, and other marketing KPIs. Experience managing advertising budgets and optimizing campaigns based on performance. Strong spreadsheet and data-analysis skills. Strong written and verbal communication skills. Ability to manage multiple campaigns and priorities in a fast-paced environment. Ability and willingness to learn new advertising platforms, tools, technologies, and AI systems. AI & Emerging Technology Experience — Major Plus Experience in the following areas is highly preferred :