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SOLV
Senior Digital Marketer
Career Insights for Media Planner / Buyer
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Based on Michigan data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$86,022 / year median in Michigan
-1% projected decline
Job Description
We are hiring a senior paid media and SEO practitioner to own a book of client accounts at our agency in Midland, Michigan. This is a hands-on seat. You will be in Google Ads, Meta, LinkedIn, and GA4 every day, building campaigns, diagnosing what is not working, and being the person a client's performance actually depends on. If you have spent the last few years drifting out of the console and into meetings, this is your way back to the work. What You Will Do Own a book of accounts end to end: strategy, build, launch, optimization, and the performance story behind them Run paid search and PPC campaigns across Google Ads, including Performance Max and Shopping Build and optimize paid social on Meta and LinkedIn Execute SEO work: technical, on-page, and content strategy alongside our content team Own measurement that holds up, including GA4, conversion tracking, and call tracking Translate performance into a story account management can take to the client Help set how this department runs, from launch standards to optimization cadence What We Are Looking For Four or more years hands-on in paid media, SEO, or both, carrying more than one brand at a time Real depth in paid search or SEM, plus genuine working ability in at least one of Meta, LinkedIn, or SEO Comfortable in Google Analytics 4 and conversion tracking, and familiar with how measurement breaks in the real world You can diagnose. When performance drops, you have a process for finding out why instead of a list of things to try You are direct. If something is set up wrong, you say so, including when you set it up Agency experience is a plus, not a requirement If you have less experience than that but you are strong and hungry, tell us anyway. We would rather meet you than miss you. Why SOLV We are a full-service digital marketing agency in Midland. Strategy, creative, content, paid media, SEO, web, and a real production team shooting video and photography. All of it in house. That is most of what makes us different. At agencies our size, half of that list gets farmed out to a vendor you never meet. Here, the person editing the video sits down the hall from the person running the campaign it lives in. When an ad needs new creative, you walk over and ask for it. When a landing page is not converting, the person who wrote it is in the room and wants to know. Our clients are small and mid-sized businesses across a lot of industries. The work does not get repetitive, and the results are personal. These are companies where the marketing budget is real money and the outcome shows up in someone's life. Not everything here moves fast. Some problems are hard and take a quarter to solve properly. What is different is that your idea does not have to survive four layers of approval to be heard, and when it is a good one, the team gets behind it and it becomes how we work. Most marketers spend a career optimizing inside a system somebody else built. Here you help build the system. We hold that the people closest to the work should decide how the work gets done, because anything written by someone who does not have to live with it eventually gets ignored. Where This Goes This is an individual contributor role today, and it is the most likely seat here to grow into something larger. We are a small team in a department we are actively building out, which means senior capability and process thinking get noticed fast and have somewhere to go: leading how a channel is run, mentoring newer team members, and over time growing into department leadership. None of that is promised on a timeline and we will not pretend otherwise. But the runway is real and short, in a way it is not at a two hundred person agency where you are one of forty specialists. You would work directly with our owner, who is hands-on in the ad platforms himself, so the coaching comes from someone who knows the work. The Practical Details Location. This role is based in our Midland office. We work together in person because that is where the collaboration happens, and we are not rigid about it. If you need to work from home, ask, and the answer is usually yes. What we are not is a remote-first company, and we would rather say that now than three interviews in. Midland is not Detroit or Chicago, and that is somewhat the point. Your money goes further here, the commute is not a thing, and you can get to real work by nine in the morning. Small agency means range. You will touch more kinds of work here than you would at a larger shop. Some weeks that is energizing and some weeks it is a lot. Worth knowing about yourself before you apply. Compensation and Benefits $68,000-$75,000 per year Health insurance Dental insurance 401(k) with company matching Paid time off Flexible schedule To Apply Send a resume. If you want to stand out, add a short note about an account you turned around, or one you could not, and what you learned either way. We would rather read three honest paragraphs than a cover letter written for six other companies. We read everything, and we respond to everyone.