A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
Senior User Acquisition Manager, US at Metrics Recruitment Senior User Acquisition Manager, US at Metrics Recruitment in El Verano, California Posted in 1 day ago.
Type:
full-time
Job Description:
Metrics Recruitment is partnering with a fast-scaling mobile casino operator running social casino, sweepstakes, and crypto casino products. After launching under 1 year ago they are already a top 10 download in their category and are looking to build dedicated UA ownership market by market. We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full network stack daily. An in-house creative team supports asset production. Network execution, budget, and channel mix sit with you. Responsibilities Own US paid media KPIs, budget, and channel mix end to end. Run and optimize campaigns hands-on across Meta, Snapchat, and TikTok as the core of the mix.
Run the app-install stack directly:
Apple Search Ads, AdMob, AppLovin, Unity Ads. Buy across incent and rewarded networks including adjoe, Tapjoy, Mistplay, and JustDice. Manage DSP and retargeting spend, adding, cutting, and shifting budget as the market scales. Brief, critique, and iterate on creative with the in-house team based on in-market performance data. Own CPA and revenue-share economics alongside ROAS, including affiliate-style channel reporting. Report performance directly to marketing leadership with a short line to the founders. Requirements Personal, hands-on buying experience across paid social, app install, and incent or rewarded networks. Track record owning UA budget and KPIs across a broad multi-network mix. Mobile app UA on the advertiser side.
Mass-volume acquisition under thin margins:
rewards and GPT, mobile gaming, social casino, sweeps, fintech, or high-volume consumer apps. Strong MMP fluency. Individual-contributor mindset. Nice to Have Affiliate and CPA depth. Experience in a restricted or regulated vertical where compliance shapes the channel mix: gambling, crypto, sweeps, or survey and play-to-earn. Sweeps casino, social casino, or rewards platform background.
