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Tombras

Media Analyst

Career Insights for Media Planner / Buyer

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What they do

A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.

$89,277 / year median in Tennessee

+6% projected growth

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Job Description

Media Analyst Tombras Knoxville, TN Job Details Full-time 2 hours ago Benefits Dental insurance 401(k) Paid time off Parental leave Vision insurance Qualifications Research Full Job Description Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Media Analyst. You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year. The Media Analyst role is a great place to begin your career in the continuously evolving world of advertising. As an Media Analyst, you support the creation, management, and stewardship of client media plans and investments. Collaborating closely with a cross-functional team, you will develop essential skills in media planning, budget management, and campaign analysis through hands-on experience and mentorship. By driving account success and contributing insightful ideas, you will set the stage for a successful media career and unlock boundless opportunities for professional development. Where you'll be working: Knoxville, TN What you'll be doing:
Plan Development:
Assist in the development of media strategies by gathering competitive data, doing industry research, and generating audience insights Contributes to the creation of strategy presentations, aiding in the development of narrative and strategy
Campaign Stewardship:
Responsible for the creation of Buy Authorizations and maintaining the Insertion Order tracker, keeping track of over and under delivery Creates and maintains flowcharts, managing media budgets, and tracking optimizations Support in the reporting of campaign performance, learning how to identify trends and create the "so what" narrative Produces for competitive reporting and analysis, keeping the team abreast of changes to competitor brand investment and messaging Maintains communication with the channel teams, ensuring campaigns are live and running properly Career Advancement Learns all research and planning tools and is responsible for pulling information for the team as needed Stays up to date on industry trends, sharing out pertinent information and implementing new strategies to daily work What you bring: Bachelor's degree in Advertising or Marketing 0-1 years experience
Growth Mindset:
Comes with an open mind and is ready to learn every day
Team Player:
Jumps in to support the work and the team, in whatever way they are able Communication skills: Listens intently, takes good notes, professional in written and verbal communication Why you'll want to work at
Tombras:
Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. Dog-friendly offices Flexible PTO Generous parental leave for primary and non-primary caregivers Medical (PPO or High Deductible option) for employee + dependents 401(k) Participation Employer-paid Dental & Vision A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values. Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. Tombras is an E-Verify employer and participates in the E-Verify program. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds. Remote employees must be based in the United States.