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LERMA/

Media Strategy Associate

Entry-Level JobVerifiedNo experience needed

Career Insights for Media Planner / Buyer

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What they do

A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.

$74,723 / year median in Texas

+3% projected growth

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Job Description

Brand & Media Strategy Full-time Entry-level Dallas TX Here at LERMA/, we are hardcore anthropologists and technophiles. We live on the forefront of culture and technology not because we have to, but because it's in our DNA. It is this insatiable appetite for what's next that shapes everything we do from traditional to digital. LERMA/ is seeking a curiously-driven media strategy associate that will support the omnichannel planning and buying objectives of our clients. This role establishes the building blocks to develop a strategic mindset, operational excellence, and client thought leadership to harness lasting client relationships and strategies designed to perform.
RESPONSIBILITIES
Contribute to omnichannel marketing strategies informed by client business objectives Manage a campaign's full cycle from first strategy briefing through final reporting Assist with setting campaign KPIs and manage performance across the media portfolio in partnership with Subject Matter Experts Provide insightful recommendations and optimization strategies Meet with and build strong relationships with vendor partners to maintain familiarity with strategies and solutions available within each key channel Assist with vendor invoice approvals and tracking for closing as part of the media billing process Demonstrate ambition by keeping informed on industry trends and presenting a monthly trends digest to the integrated team Contribute to agency POVs for internal and external use
REQUIREMENTS 0-2
years of experience in advertising, marketing, or media Strong quantitative skills, including analytical abilities and math/Microsoft Excel proficiency Must have a high level of accuracy and attention to detail Comfort in learning to take a position of thought leadership for clients and agency Able to independently prioritize across multiple projects Efficient in a fast-paced environment Professional in all internal and external communications Self-motivated, but works well with and contributes to an integrated strategy team Resourceful in problem-solving and troubleshooting
WHAT WE OFFER
Competitive salary based on experience Paid company holidays, vacation earned per year Paid sick leave Benefits- medical, dental, and vision, life/ADD and short/long term insurance Annual Bonuses 401k and Annual profit-sharing retirement plans