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CW
Central Wire
Technical Sales & Program Manager
Career Insights for Product Line Manager
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Based on Indiana data
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What they do
A Product Line Manager manages specific products to ensure that their success is in line with the organization's expectations. Will work to increase profitability of existing products, while also helping to develop new products. Works across all departments of an organization, including sales, operations, engineering, marketing, and manufacturing.
$160,994 / year median in Indiana
+3% projected growth
Job Description
With 12 locations in three countries, 750+ employees, and over 60 years of excellence, the Central Wire (CWI) Group of Companies is a world-class manufacturer. As the only fully integrated maker of wire, rope and assemblies, our solutions are found in aerospace, defense, med tech, and heavy industry applications around the globe—in large part because of the people behind our organization. The Technical Sales and Program Manager serves as the commercial owner and strategic sales driver for assigned wire, rope, cable, and cable assembly product lines. This role is responsible for revenue growth, margin expansion, and customer engagement, acting as the primary bridge between customers, Sales, and internal functions. Operating as a market-facing commercial leader, the Technical Sales and Program Manager partners with Sales to provide technical solution support to customers and ensures alignment between customer requirements and manufacturing capabilities. The role combines business development, account support, pricing strategy, and product lifecycle management to deliver profitable growth. Key Responsibilities Commercial & Sales Leadership Drive revenue growth and margin performance for assigned product lines. Partner with Sales team to support strategic accounts, key customer relationships, and new business development. Lead and support RFQs, quoting, and pricing strategy, ensuring competitiveness and profitability. Functions as a technical sales resource in customer-facing discussions, translating requirements into solutions. Identify market opportunities, target segments, and growth strategies. Customer & Market Engagement Develop strong relationships with OEM customers, distributors, and key stakeholders to drive long-term business growth. Provide solution-based selling support aligned with customer applications and performance requirements. Gather and communicate voice-of-customer insights to inform product and commercial strategies. Cross-Functional Leadership Collaborate with Engineering, Operations, Supply Chain, and Quality to ensure feasible, manufacturable customer-focused solutions. Align internal execution with customer expectations on quality, delivery, and cost. Support issue resolution and escalation management for customer-related concerns. Product & Business Management Manage the full product lifecycle, including growth, optimization, and rationalization. Analyze and report on key product line metrics (revenue, margin, forecast accuracy, delivery performance). Drive continuous improvement and cost optimization initiatives. Support new product introductions (NPI) aligned with market demand. Required Qualifications Bachelor's degree in Engineering, Business, Operations, or related field. 5+ years of experience in technical sales, industrial product management, or commercial roles within industrial/manufacturing environments. Demonstrated experience with pricing strategy, margin management, and revenue growth. Strong understanding of industrial manufacturing processes (e.g., wire, cable, metals, or engineered assemblies). Proven ability to support and influence customer purchasing decisions. Excellent communication skills with experience working across Sales, Engineering, and Operations. Ability to manage multiple priorities in a fast-paced manufacturing environment. Preferred Qualifications Experience supporting OEM or industrial distribution channels. Background in application-based or engineered product sales. Exposure to aerospace, medical, industrial, energy, or infrastructure markets. Experience with ERP/CRM systems and sales analytics tools.