Associate Product Manager

How many companies can say they've been in business for over 177 years? Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction throughout the product lifecycle for their assigned product portfolio with the U.S. Defines and implements a 12-18-month product strategy that provides long-term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner; manage the current year operational plans; partner with other functions to achieve desired results. In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products. Sound Interesting? Here's what you'll do:

• Gather and analyze market information and identify market opportunities
• Introduce new products and forecast associated revenue.
• Oversee day-to-day product management activities. Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures)
• Monitor the sales and turnover development of the assigned product segments
• Manage product discontinuation roadmap
• Develop positioning messaging
• Business/category needs assessment and recommended solutions
• Oversee pricing strategy based on market demand and competitive environment
• Interface with the Global product team
• Oversee and contribute to the production of technical B2B and B2C collateral and materials
• Develop financial business cases for all new products including corporate approvals
• Provide project Leadership for cross-functional initiatives
• Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams.
• Complete all relevant documentation and get approvals from direct manager and any required leadership team members. Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell-in/training presentations, and customer-facing materials.
• Collaborate with marketing and sales to generate ideas for campaigns.
• Experience working with Microsoft suite of.

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