Dealer Platform Program Manager at Horizontal Talent Dealer Platform Program Manager at Horizontal Talent in Maplewood, Minnesota Posted in 1 day ago.

Job Description:

Join a dynamic team as a Dealer Platform Program Manager, where you'll help optimize a dealer-facing digital platform that supports lead generation, training, rewards, and performance reporting. This role is ideal for a collaborative program management professional who enjoys connecting marketing, operations, analytics, and vendor partners to improve platform adoption and dealer engagement. Responsibilities Oversee and improve the flow of leads from the dealer locator to participating dealer locations. Monitor lead quality, follow-up activity, and conversion trends to identify opportunities for improvement. Manage digital content and value-added resources within the dealer platform to keep information current, accessible, and aligned with brand needs. Partner with marketing teams to support content creation, routing, publishing, and ongoing updates. Administer learning content within the platform, including training organization, completion tracking, and compliance reporting. Work with training stakeholders to improve LMS adoption and increase completion rates. Support dealer rewards and incentive tracking by maintaining accurate points and purchase data. Use point-of-sale reporting to monitor dealer participation, incentive activity, and reporting accuracy. Collaborate with analytics, finance, marketing, and vendor partners to enhance platform functionality and streamline processes. Identify ways to improve automation, transparency, usability, and the overall dealer experience. Skills Experience in program management, platform administration, channel marketing, digital marketing, sales enablement, or a related field. Strong project coordination and organizational abilities with experience balancing multiple priorities. Comfort working with digital platforms, marketing technology, or dealer- and channel-related tools. Analytical mindset with the ability to review data, spot trends, and recommend improvements. Excellent communication and relationship-building skills for working across teams and with external partners. Ability to translate business needs into practical process and platform enhancements. Bachelor's degree in Business, Marketing, Information Technology, or a related discipline. Preferred Skills Experience in automotive, manufacturing, technology, or other dealer/channel-based environments. Familiarity with learning management systems, point-of-sale systems, digital asset management tools, CRM platforms, or marketing automation tools. Background supporting rewards, incentives, loyalty, or dealer engagement programs. Knowledge of lead syndication, dealer locator tools, or customer referral workflows. Certification in program management, digital marketing, platform administration, or a related area. A proactive, customer-focused, and process-improvement-oriented approach. Horizontal is committed to fostering a welcoming, inclusive workplace where diverse perspectives are valued and every team member can contribute meaningfully. We believe equity and inclusion strengthen collaboration, innovation, and the overall candidate and employee experience. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.