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PepsiCo
Mktg & Insights Capability Assoc Manager
Career Insights for Analytics Product Manager
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Based on Texas data
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What they do
An Analytics Product Manager is responsible for managing a strategy to develop and/or sell analytical services or analytics products. May involve planning and assisting in the development, marketing and distribution of the product.
$160,399 / year median in Texas
+14% projected growth
Job Description
Overview Are you passionate about innovating in the dynamic and changing world of media analytics? Are you ready to put your passion to work for one of the largest CPG companies in the world? This is an exciting role that works across the PepsiCo portfolio of brands in Media Operations and ROI Measurement. This role will give the qualified candidate the ability to influence and grow organizational knowledge through the development and application of insights and analytical techniques across our media investments. Through working with their manager, peers, and key stakeholders, this role will measure the efficiency of how different investments perform, as well as generate insights that will inspire marketers to invest and execute differently. This position will be viewed as a trusted resource within the NA Media team - someone who ensures the usage of the appropriate tools and analytic methods to gain a competitive advantage, and a trusted advisor to a broad set of internal stakeholders. The Global Measurement team will utilize mix models, predictive analytics and real-time media signals to uncover business drivers and help improve the effectiveness and ROI of our media investment. This is a rare opportunity to influence the agenda and develop processes to unlock the value of performance data towards media ROI, effective communications plans and ultimately business outcomes through optimization recommendations. Through an understanding of applying media analytics, this person would have chance to play supporting role in improving the effectiveness of millions of dollars media investment across divisions Responsibilities Lead analytics-focused projects related to media mix modeling, real-time media optimization and data governance. Identify opportunities to develop, test, and deploy data quality process enhancements and controls to improve availability and actionability of media reporting data Understand and manage data flow between all key providers including media agency/partners, finance, cross-functional measurement teams and media/marketing teams. Candidate will be required to work efficiently and effectively across multiple brands - building on the feedback from manager and cross functional partners. Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams. Prioritize own and potentially team's workload to meet both ad-hoc business needs/requests as well as deliver core media insights against cadenced timelines. Lead and develop team member(s) in driving strategic and actionable insights through data analysis.