The Product Strategy & Marketing team within Membership & Deposit Products (MDP) is responsible for shaping product growth strategies, improving member experiences, and driving business outcomes through strategic planning, data-driven insights, and cross-functional collaboration. Our team serves as a bridge between business strategy, product management, analytics, marketing, and operations, helping bring ideas from concept to execution while measuring outcomes and informing future decisions. As part of the team, the Summer Associate (Product Strategist) will gain hands-on experience supporting strategic initiatives, product research, analysis, and experimentation efforts. The associate will work alongside product strategists and business leaders to explore member needs, evaluate emerging trends, analyze business performance, and contribute to recommendations that support product growth and innovation. The role will also provide exposure to data analytics, artificial intelligence applications, testing and learning methodologies, and modern product management practices, helping prepare the associate for future careers in strategy, product management, consulting, analytics, or related fields. The Summer Associate may contribute to a variety of strategic and analytical projects, including: Researching member, market, and industry trends to identify opportunities for product growth and improved member experiences. Supporting product strategy initiatives through competitive analysis, benchmarking, and business case development. Assisting with analysis of product performance data and development of insights to inform strategic decision-making. Partnering with strategists and analysts to design, document, and evaluate test-and-learn initiatives and experimentation frameworks. Exploring practical applications of artificial intelligence and emerging technologies to enhance product experiences, business processes, or decision-making. Developing presentations, recommendations, and executive-ready materials to communicate findings and strategic opportunities. Supporting cross-functional projects involving product management, analytics, marketing, operations, and digital experience teams. Conducting research to help evaluate future product concepts, member needs, and innovation opportunities. The Summer Associate Program is a 12-week internship program beginning in May 2027 and ending in August 2027. Students will work on impactful projects and meaningful work during their internship. To qualify for this position, applicants must be currently pursuing a degree from an accredited college or university and have an anticipated graduation date of December 2027 or later. Must be currently pursuing a Bachelor's or Master's degree from an accredited college or university in Business, Economics, Finance, Marketing, Data Analytics, Information Systems, Computer Science, Statistics, or a related field. Demonstrated interest in product strategy, product management, business strategy, analytics, consulting, or related disciplines. Strong analytical and critical thinking skills with the ability to evaluate information and develop logical recommendations. Effective verbal and written communication skills. Ability to research, synthesize information, and communicate findings clearly. Ability to manage multiple priorities and meet deadlines in a fast-paced environment. Effective problem-solving skills and intellectual curiosity. Ability to work independently as well as collaboratively within a team environment. Proficiency with Microsoft Office applications, including Excel, PowerPoint, and Word. Strong attention to detail and commitment to producing high-quality work.

Desired Qualifications:

Coursework or project experience related to product management, product strategy, marketing, business analytics, data science, user experience, or technology. Experience using data visualization and analytics tools such as Power BI, Tableau, Python, R, SQL, or similar technologies. Familiarity with artificial intelligence, machine learning, generative AI, or emerging technology trends. Experience conducting research, data analysis, or developing business recommendations through academic, internship, or extracurricular projects. Interest in experimentation, test-and-learn methodologies, A/B testing, or measurement strategies. Experience presenting insights, recommendations, or project outcomes to stakeholders. Understanding of customer experience, member experience, or human-centered design principles. Demonstrated leadership through student organizations, case competitions, internships, volunteer activities, or other extracurricular experiences. Curiosity about the financial services industry and the role of products, data, and technology in driving member value. Desire to learn how strategy, analytics, product management, and AI capabilities work together to solve complex business challenges.

Additional Information Hours:

Monday - Friday, 8:00 AM - 4:30

PM Location:

820 Follin Lane SE, Vienna, VA 22180 Support product strategy initiatives through research, analysis, and development of recommendations that help improve member experiences and business outcomes. Conduct market, competitor, and industry research to identify emerging trends, opportunities, and strategic insights. Analyze business, product, and member data to uncover insights and support data-driven decision making. Assist in the development of presentations, business cases, and executive-ready materials used to communicate findings and recommendations. Collaborate with product strategists, product managers, analysts, and business partners on cross-functional initiatives. Support the design, documentation, and evaluation of test-and-learn strategies, pilots, and experimentation efforts. Explore practical applications of artificial intelligence and emerging technologies to improve business processes, decision making, or member experiences. Help monitor the performance of products, initiatives, and campaigns to identify areas of opportunity and improvement. Participate in project meetings, brainstorming sessions, and strategic discussions while learning modern product management and product strategy practices. Contribute to the development of reports, dashboards, analyses, and other tools that support strategic planning and business decisions. Summarize research findings and analytical insights into clear, actionable recommendations for business stakeholders. Perform other duties and special projects as assigned.