Superior Automotive Group is seeking a results-driven Search Engine Marketing (SEM) Manager to lead and optimize our digital search strategies. This role is critical in driving traffic and conversions for our multi-location automotive group.

Position Overview Location:

Fayetteville, AR (Preferred).

Compensation:

$90,000 - $100,000 per year.

What You'll Do Strategy & Implementation:

Create, implement, and manage overall SEM plans across multiple search platforms to increase brand awareness and drive sales.

Campaign Management:

Manage paid search strategy including YouTube.

Performance Analytics:

Thoroughly analyze all campaigns weekly, studying metrics and tracking leads to ensure a high return on investment (ROI).

Optimization and Testing:

Perform ongoing keyword research, audience targeting, bid strategy optimization and ad testing.

Website Optimization:

Assist with regular website audits for effectiveness and overall health.

Industry and Platform Expertise:

Stay current on Google Ads updates, AI-driven search trends and SEM best practices.

Reporting and Recommendations:

Present insights and recommendations to leadership.

Qualifications Experience:

Proven expertise in developing and implementing digital communication and search engine strategies.

Technical Proficiency:

Hands-on experience with GA4, paid search campaigns, and SEM best practices.

Industry Knowledge:

Automotive industry experience is preferred but not required.

Education:

Bachelor's degree in Marketing or a related field is preferred.

Personal Qualities:

A consummate team player with a "can-do" attitude, high personal ownership and ability to thrive in a fast-paced environment. Minimum 3 years of hands-on SEM experience managing Google Ads campaigns, budgets, optimization and performance reporting; automotive experience preferred but not required.

About The Team:

The SEM Manager will report to the Marketing Director and collaborate with the Website Manager and a team of Social Media Coordinators and Graphic Designers to maintain a unified brand voice across all digital channels.

Job Type:

Full-time Pay:

$90,000.00 - $100,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Health savings account Paid parental leave Paid time off Vision insurance Application Question(s): This position requires travel to various Dealership locations a few days each week. Will you be able to commute as needed? Which advertising platforms have you managed professionally? Google Ads, Meta Ads, GA4, and/or

Google Tag Manager Experience:

Marketing or Social Media:

1 year (Preferred) keyword research and bidding strategies: 1 year (Preferred)

License/Certification:

Driver's License (Required)

Work Location:

In person