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RH
Robert Half
PPC Specialist
Career Insights for Pay Per Click Specialist
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Scorecard
Based on California data
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What they do
A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.
$78,072 / year median in California
+10% projected growth
Job Description
About the RoleWe're looking for a PPC Specialist to plan, launch, and optimize paid search and paid social campaigns that drive qualified traffic, leads, and revenue. You'll own campaign performance end-to-end — from keyword strategy and ad copy to bid management, budget pacing, and reporting — working closely with content, design, and analytics teams to hit
Key ResponsibilitiesBuild, launch, and manage PPC campaigns across Google Ads, Microsoft/Bing Ads, and paid social platforms (Meta, LinkedIn, TikTok as applicable)Conduct keyword research and competitive analysis to identify targeting opportunitiesWrite and A/B test ad copy, headlines, and creative assets to improve CTR and conversion rateManage daily/weekly bid adjustments, budget pacing, and campaign structure (account, campaign, ad group, keyword-level)Monitor and optimize toward
ROAS/CPA
targets.Key ResponsibilitiesBuild, launch, and manage PPC campaigns across Google Ads, Microsoft/Bing Ads, and paid social platforms (Meta, LinkedIn, TikTok as applicable)Conduct keyword research and competitive analysis to identify targeting opportunitiesWrite and A/B test ad copy, headlines, and creative assets to improve CTR and conversion rateManage daily/weekly bid adjustments, budget pacing, and campaign structure (account, campaign, ad group, keyword-level)Monitor and optimize toward