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RH
Robert Half
SEO Analyst
Entry-Level JobVerifiedNo experience needed
Career Insights for Search Engine Optimization Specialist
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Based on California data
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What they do
A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
$123,048 / year median in California
+4% projected growth
Job Description
About the RoleWe're looking for an SEO Analyst to help grow organic search visibility and traffic. You'll research, analyze, and optimize our website's content and technical performance to improve rankings, drive qualified traffic, and support broader marketing goals.
Key ResponsibilitiesConduct keyword research to identify content and optimization opportunitiesPerform on-page SEO audits and implement improvements (titles, meta descriptions, headers, internal linking, schema markup)Monitor site health using tools like Google Search Console, Screaming Frog, and Ahrefs/SEMrushAnalyze organic traffic, rankings, and conversion data to identify trends and opportunitiesCollaborate with content, dev, and design teams to implement SEO best practicesTrack and report on KPIs (organic traffic, rankings, CTR, conversions)Conduct competitive analysis and stay current on search algorithm updatesAssist with technical SEO tasks: site speed, mobile-friendliness, crawlability, indexing issuesSupport link-building and content strategy initiatives
Key ResponsibilitiesConduct keyword research to identify content and optimization opportunitiesPerform on-page SEO audits and implement improvements (titles, meta descriptions, headers, internal linking, schema markup)Monitor site health using tools like Google Search Console, Screaming Frog, and Ahrefs/SEMrushAnalyze organic traffic, rankings, and conversion data to identify trends and opportunitiesCollaborate with content, dev, and design teams to implement SEO best practicesTrack and report on KPIs (organic traffic, rankings, CTR, conversions)Conduct competitive analysis and stay current on search algorithm updatesAssist with technical SEO tasks: site speed, mobile-friendliness, crawlability, indexing issuesSupport link-building and content strategy initiatives