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Kforce Technology Staffing

SEO Data Analyst

Career Insights for Search Engine Optimization Specialist

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What they do

A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.

$123,048 / year median in California

+4% projected growth

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Job Description

RESPONSIBILITIES
Kforce has a client that is looking for a SEO Data Analyst to join their team. This role can be worked in either of these 2 locations - West Hollywood or Burbank, CA.
Summary:
This role will support and enhance
SEO & AI
Discovery program initiatives across the company's streaming products. We are looking for a highly analytical data analyst with experience in organic search and SEO who is a skilled communicator and able to collaborate across multiple teams. A strong understanding of SEO performance metrics, technical SEO data, and reporting methodologies is essential for this role.
Responsibilities:
  • Monitor and analyze SEO performance for assigned product lines or business areas, identifying opportunities for organic growth and surfacing anomalies
  • Analyze SEO performance data across multiple platforms and 3rd party SEO data sources
  • Prepare recurring (weekly, monthly, quarterly) SEO performance reports and translate findings into actionable recommendations for cross-functional partners
  • Pull, validate, and synthesize data from multiple sources to support SEO analysis and reporting needs
  • Create and maintain dashboards to monitor core SEO KPIs and emerging AI search metrics
  • Conduct deep-dive analyses to identify trends, anomalies, and opportunities across traffic, rankings, and technical SEO performance
  • Track competitive landscape and conduct market analysis to identify search trends, performance gaps, and opportunities across priority keywords and content areas
  • Support forecasting and develop data-driven models to quantify the potential business impact of SEO initiatives, helping inform prioritization and strategic decision-making
  • Develop and maintain automated reporting workflows using APIs, SQL, and Python, where applicable
  • Assist in the creation of presentations and reporting materials, including PowerPoint decks for stakeholders
  • Monitor ongoing site performance across analytics platforms, crawls, alerts, and search tools
REQUIREMENTS
  • 5+ years of experience in SEO, digital analytics, or a related field
  • Experience analyzing SEO performance for a product or brand with a global web presence, across multiple markets, locales, or languages
  • Experience measuring performance across AI-powered search surfaces (ChatGPT, Gemini, Claude, etc.) - strongly preferred
  • Strong analytical, organizational, and problem-solving skills
  • Proficient in managing multiple data sources and workflows
  • A strong communicator who can clearly present data-driven insights
  • Passion and curiosity for SEO, data, and the evolving search landscape The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role.
We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note:
Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.