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RH
Robert Half
SEO Specialist, Streaming
Career Insights for Search Engine Optimization Specialist
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Based on California data
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What they do
A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
$123,048 / year median in California
+4% projected growth
Job Description
Description We are looking for an SEO Specialist, Streaming to join a Los Angeles, California team in a Long-term Contract role. This position focuses on improving organic visibility for streaming-related content by shaping search-informed editorial plans, refining on-page copy, and identifying opportunities to strengthen content performance. The ideal candidate brings strong SEO knowledge, sound editorial judgment, and the ability to collaborate with marketing, brand, and content partners in a fast-paced environment.
Responsibilities:
- Lead search-focused research on keywords, audience interests, and competitor activity to guide landing pages, editorial planning, title launches, sports campaigns, and content scheduling decisions.
- Advise teams on search-friendly copy across product pages and content experiences, including page titles, meta descriptions, headers, image alternative text, internal linking, and page structure.
- Contribute to the editorial content workflow by creating optimization briefs, reviewing draft materials, and offering practical feedback to improve discoverability and relevance.
- Track organic performance using Google Search Console and related SEO platforms to uncover content gaps, refresh candidates, and new growth opportunities.
- Partner with copywriting, marketing, brand, and editorial stakeholders to align search recommendations with audience expectations, business goals, and brand standards.
- Refine existing copy when needed by supplying sample language and optimization suggestions that support both readability and search performance.
- Perform ongoing content audits to evaluate metadata, headings, linking, formatting, semantic relevance, and other on-page SEO elements across website content.
- Help prioritize optimization work by translating performance findings into clear recommendations and actionable next steps for cross-functional teams. Requirements
- At least 3 years of experience in SEO with a focus on content, editorial, or on-page optimization.
- Background supporting large-scale digital properties, with experience in streaming, entertainment, media, or publishing environments preferred.
- Strong understanding of on-page SEO principles, including metadata, internal linking, content formatting, keyword usage, and search intent alignment.
- Ability to manage multiple requests and deadlines while coordinating with stakeholders across editorial, marketing, and brand teams.
- Clear communication skills with the ability to explain SEO recommendations, priorities, and performance insights to varied audiences.
- Sound editorial judgment and the ability to balance search best practices with brand voice, audience needs, and business objectives.
- Familiarity with tools such as Google Search Console and other SEO analytics platforms used to monitor and improve content performance.
- Interest in the evolving search landscape, including developments in AI-driven discovery and digital content experiences.