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RH
Robert Half
AEO & AI Search Analyst
Career Insights for Search Engine Optimization Specialist
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Based on California data
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What they do
A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
$123,048 / year median in California
+4% projected growth
Job Description
Description We are looking for an
AEO & AI
Search Analyst to join our large enterprise client in the South Bay. This Long-term Contract position focuses on strengthening brand presence across AI-driven discovery channels and search environments while turning performance data into practical recommendations. The role works closely with internal stakeholders and agency partners to deliver research, reporting, optimization guidance, and coordinated execution. This opportunity is best suited for someone who combines analytical depth with strong communication and project coordination skills.Responsibilities:
- Track and evaluate brand visibility, citations, mentions, sentiment, accuracy, and share of voice across AI search platforms and answer engines.
- Uncover gaps in performance, identify areas where brand information is incomplete or inaccurate, and highlight opportunities to improve digital presence.
- Monitor developments in
AEO/GEO/AI
Search, and summarize trends, platform updates, risks and opportunities- Build and maintain dashboards, benchmarks, and recurring reports that help teams measure results and prioritize next steps.
- Examine competitor performance in AI-generated results, comparison topics, and customer research journeys to surface strategic insights.
- Research changes in search, answer engine optimization, and AI discovery trends, then summarize key risks, opportunities, and market developments for stakeholders.
- Analyze search data to connect organic search behavior with AI visibility, including topic demand, user intent, keyword patterns, and content gaps.
- Recommend content improvements that strengthen clarity, credibility, structure, and citation potential across digital assets.
- Prepare presentation materials that translate detailed findings into clear business recommendations, progress updates, and action plans for leadership and cross-functional teams.
- Support project coordination by tracking timelines, deliverables, dependencies, meetings, and follow-up actions across marketing, PR, analytics, IT, legal, and agency partners.