A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
$95,036 / year median in Washington, D.C. (District of Columbia)
Washington, DC Job Details Full-time $38,500 - $60,000 a year 1 day ago Benefits Paid time off Qualifications Blogging Content management systems Marketing analytics Keyword topic research Paid search marketing
Editing Full Job Description Location:
Suite 985, 1717 K Street NW Washington, DC 20006
Employment Type:
Full-Time, in-person (three-month probationary period may apply; contract-based arrangements may be considered)
Application Deadline:
Until the position is filled ※ Please apply by emailing directly to us ( ). Thank you. About
SKYZ US, LLC
We build systems that grow companies. Where Marketing, Development, and Consulting operate as one. Most companies still treat lead generation, tech infrastructure, and intake as separate silos. SKYZ breaks those barriers. By blending high intent marketing, custom CRM architecture, and data driven intake optimization, we create a unified growth engine that captures, tracks, and converts every opportunity—from the first click to the signed retainer. To learn more about our firm, please visit our website at https://www.skyz-group.com Position Description This is not a "specialist" role responsible for designing or leading new US-style marketing strategy from scratch, but rather an execution-focused, hands-on position that operates in line with headquarters (HQ) processes. The core responsibility is managing keywords (search intent) → ad operations → landing page (content) as a single connected flow, steadily improving lead quality and conversion performance. Key Responsibilities (Required) 1.
Keyword Selection/Management:
Identify and manage keywords that U.S. law firm clients are likely to search for (including intent-based organization) 2. Paid Search Operations (primarily Google Ads): Campaign setup/operation, performance monitoring, and optimization Keyword/negative keyword management, budget/bid adjustments, ad copy review (including A/B testing) 3. Landing Page (Website) Content Review/Management Review and request revisions to landing page content linked to ads (copy, structure, CTAs, etc.) Support improvement of landing page quality and conversion flow from an ad performance perspective 4.
LinkedIn & Social Media Management:
Create, edit, and publish professional content on LinkedIn to promote the firm's services, legal expertise, news, and other relevant updates. Maintain a consistent posting schedule and ensure content aligns with the firm's brand and marketing strategy. Support operation of social media channels such as YouTube/Instagram and assist with simple content management Qualifications Experience operating Paid Search (especially Google Ads) or equivalent practical capability Basic understanding of keyword research and conversion-focused operations (CTR/CPA/Conversion, etc.) Ability to review landing pages/web content from a "conversion" perspective and identify areas for improvement Meticulous execution skills (checklist-based operations, reporting, issue management) Preferred Qualifications Experience in law firm/legal services marketing preferred (or experience in professional services industries) Experience using analytics tools such as GA/GA4, GTM, Looker Studio Experience with landing page optimization and simple A/B testing Experience operating social media channels such as YouTube/Instagram/TikTok Salary information : $38,500~$60,000 (Adjustments based on skills, experience, and performance.) ※ Please indicate your desired salary in the application email. How to Apply Please send your resume, cover letter, expected salary, visa status/work authorization and earliest start date to . For the email subject line, please include "DC Local SEO & Digital Content Marketing Associate" - [Your Name] ." Only shortlisted candidates who provided all the requested information will be contacted.
Visa Sponsorship:
We are currently unable to provide visa sponsorship for this position. Applicants must be authorized to work in the United States without employer sponsorship.
