Senior Google Ads & Performance Marketing Specialist Paxton Marketing | Fernandina Beach, FL Up to $78,000 Salary + Up to $15,000 Annual Performance Bonus Build High-Performing Digital Marketing Campaigns That Drive Real Results Paxton Marketing is a fast-growing automotive marketing agency specializing in Google Ads, websites, SEO, AI, and automotive BDC operations. We partner with dealerships across the country to generate more leads, appointments, and vehicle sales through cutting-edge digital marketing strategies. We're looking for a Senior Google Ads & Performance Marketing Specialist who can take ownership of client accounts, improve campaign performance, solve technical tracking challenges, and help us continue growing one of the most innovative automotive marketing companies in the industry. If you're passionate about data, love solving problems, and understand how Google Ads, GA4, AI, and SEO work together, we want to talk to you. What You'll Do Manage Google Ads campaigns across Search, Performance Max, Demand Gen, Display, YouTube, and Vehicle Listing Ads (VLA). Configure and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), Enhanced Conversions, and Google Merchant Center. Build and troubleshoot conversion tracking to ensure reporting accuracy. Optimize campaigns to improve lead quality, lower cost per lead, and maximize return on ad spend. Collaborate with our web team to improve landing pages and website conversion rates. Assist with technical SEO and local SEO initiatives. Leverage AI tools such as ChatGPT, Gemini, and Claude to improve campaign management, reporting, and workflow efficiency. Prepare performance reports and present strategic recommendations to leadership. Stay ahead of Google's latest advertising and measurement updates. Qualifications 3+ years of hands-on Google Ads management experience. Advanced knowledge of Google Analytics 4 (GA4). Strong Google Tag Manager (GTM) experience. Experience implementing conversion tracking and Enhanced Conversions. Working knowledge of Google Merchant Center and Vehicle Listing Ads. Understanding of website optimization and technical SEO. Comfortable using AI tools to improve productivity and campaign performance. Excellent analytical, organizational, and communication skills. Automotive marketing experience is strongly preferred. Preferred Experience Dealer.com Dealer Inspire DealerOn Looker Studio WhatConverts or CallRail Basic

HTML/CSS

VinSolutions, Elead, or other automotive CRM platforms

Compensation Salary:

Up to $78,000

Performance Bonus:

Up to $15,000 annually Paid Time Off Paid Holidays Opportunity for career growth with a rapidly expanding automotive marketing agency Why Join Paxton Marketing? We're not a corporate agency with layers of bureaucracy. We're a fast-moving team that embraces innovation, AI, and performance-based marketing. Your ideas matter, your work has a direct impact on our clients' success, and you'll have the opportunity to help shape the future of our company. To Apply For Immediate Consideration Please send your resume to david@paxtonmarketing.pro for immediate consideration. Qualified candidates will be contacted to schedule an interview. The largest monthly Google Ads budget you've personally managed. A brief summary of a campaign you're most proud of and the results you achieved. Your experience with GA4 and Google Tag Manager. How you've used AI to improve campaign performance or efficiency.

Pay:

$70,000.00 - $78,000.00 per year

Benefits:

Paid time off Application Question(s): Describe your experience implementing Google Tag Manager and GA4 conversion tracking. Explain how you would troubleshoot missing Google Ads conversions. Describe a campaign where you significantly improved cost per lead or return on ad spend. Ability to

Commute:

Fernandina Beach, FL 32034 (Required)

Work Location:

In person