Join a growth-focused Boise marketing agency as our next Paid Media Specialist — owning and optimizing paid campaigns that drive real results for real businesses. About the Role We're looking for a Paid Media Specialist to own and optimize campaigns across Google Ads and Meta Ads for our clients. Paid advertising is the heart of this role — you'll spend most of your time building, managing, and improving campaigns that drive real results for real businesses. You don't need to have all the answers on day one, but you should be comfortable working inside these platforms and ready to sharpen your skills through real client work, coaching, and collaboration. As you grow, you'll take on more ownership of client accounts and have a clear path toward managing most of our paid media portfolio. What You'll Do Paid Advertising (your primary focus): Set up, manage, and optimize client campaigns on Google Ads and Meta Ads Build campaigns including ad copy, audience targeting, budget management, and bidding strategies Set up and troubleshoot conversion tracking, with exposure to tools like Google Tag Manager and GA4 Create or coordinate ad creative — images, video, and copy — that supports client goals Collaborate on landing page copy and design to improve campaign performance Monitor performance data, identify what's working and what isn't, and make adjustments to improve results Bring ideas to the table — new strategies, tests, and opportunities to help clients grow Over time, contribute to client-facing reporting and performance conversations Online Listings & Reputation (a smaller, supporting part of the role): Help keep client profiles accurate and consistent across Google Business Profile and platforms like Yext and Birdeye Support strategies that generate more reviews and strengthen local search visibility Who You Are 1-2+ years of experience working in Google Ads and/or Meta Ads — enough to navigate the platforms, build campaigns, and optimize toward a goal Some exposure to conversion tracking or analytics tools, even if you're still building depth Detail-oriented and organized enough to manage multiple client accounts and keep things moving Able to look at campaign data and draw conclusions about what needs to change Hungry to learn — you take feedback well, ask good questions, and want to get better at your craft Clear communicator who isn't afraid to speak up with ideas or concerns Agency experience is a plus — but mindset and willingness to grow matter more Compensation $45,000-$60,000 annually, depending on experience. Full-time, salaried position. About Arrowleaf Arrowleaf is a growth-focused marketing agency that transforms businesses at pivotal moments into brands they're proud of and marketing engines that deliver results. We're not a volume agency or a vendor — we're a trusted growth partner for established businesses, and we invest deeply in long-term relationships, quality work, and our people. We're in a season of real momentum and we're looking for someone who wants to grow with us. What You'll Get A hands-on role at a growing agency where your work directly impacts real businesses Mentorship and training to develop your skills across paid media, tracking, and client strategy A clear growth path — as you prove yourself, you'll take on more ownership and responsibility A team that values partnership, quality, and doing right by our clients and each other

Pay:

$45,000.00 - $60,000.00 per year

Benefits:

Paid time off

Work Location:

In person