Company:

Tackform Tackform is a rapidly growing Chicago-area e-commerce brand specializing in heavy-duty vehicle and device mounting systems. We sell through our own Shopify Plus website as well as major marketplaces and have thousands of products, variants, vehicle applications, accessories, and technical specifications. We are looking for a Technical SEO & Organic Search Manager who understands SEO from the server, HTML, JavaScript, structured data, crawling, indexing, rendering, and data-feed level, not just keywords and content. This is NOT a content-writing SEO position. We need someone who can look at a large e-commerce website and understand exactly how Google crawls it, renders it, interprets it, indexes it, and ultimately decides what pages and products to surface.

WHAT YOU WILL OWN

You will be responsible for Tackform's technical SEO strategy and execution across our Shopify Plus website. You will work closely with our development, marketing, merchandising, and content teams to identify and fix technical issues that affect organic search visibility.

TECHNICAL SEO

You should be highly comfortable with:

• Google Search Console
• Google Analytics / GA4
• Google Search Central
• Technical crawling and indexing
• Robots.txt
• XML sitemaps
• Canonicalization
• Noindex / nofollow directives
• HTTP status codes
• Redirects and redirect chains
• Crawl budget
• Crawl depth
• Internal linking architecture
• Orphan pages
• Duplicate content
• Faceted navigation
• URL parameters
• Pagination
• JavaScript rendering
• Mobile-first indexing
• Core Web Vitals
• Page speed
• Structured data / Schema.org
• JSON-LD
• Product schema
• ProductVariant schema
• Offer schema
• Review schema
• AggregateRating
• Breadcrumb schema
• FAQ/Q&A structured data
• Merchant Center feeds
• Google Shopping
• Image

SEO SHOPIFY PLUS SEO

Strong Shopify experience is highly preferred. You should understand how Shopify's architecture affects SEO, including:

• Products
• Collections
• Variants
• Product URLs
• Collection URLs
• Tags
• Metafields
• Liquid
• Theme architecture
• Templates
• Apps that inject code
• Duplicate URLs
• Canonical tags
• Shopify redirects
• Sitemap behavior
• Robots.txt customization
• Structured data implementation
• JavaScript rendering
• App conflicts
• Site migrations
• Large catalog management You should be comfortable getting into Liquid and HTML, not simply telling a developer what needs to be done.

STRUCTURED DATA / SCHEMA

You should be able to independently audit, design, implement, and troubleshoot structured data.

Experience with:

• Schema.org
• JSON-LD
• Google Rich Results
• Merchant listings
• Product structured data
• ProductGroup / ProductVariant
• Offers
• AggregateRating
• Review
• BreadcrumbList
• Organization
• LocalBusiness where appropriate You should understand the difference between: What exists on the page → what exists in the HTML → what exists in structured data → what Google actually indexes and uses.

You should be able to diagnose discrepancies between those layers.

TECHNICAL AUDITING & CRAWLING

You should be highly proficient with tools such as:

• Screaming Frog
• Sitebulb
• Semrush
• Ahrefs
• Google Search Console
• Chrome DevTools
• PageSpeed Insights
• Lighthouse
• Rich Results Test
• URL Inspection Tool
• Log-file analysis You should be able to crawl a large site, identify problems, prioritize them based on SEO impact, and then actually help implement the fixes.

JAVASCRIPT & RENDERING A

major part of this role is understanding modern websites beyond static HTML.

You should understand:

• Client-side rendering
• Server-side rendering
• Dynamic rendering
• JavaScript-generated content
• DOM vs. source HTML
• How Googlebot renders pages
• Lazy loading
• AJAX
• API-generated content
• How JavaScript can affect crawling, indexing, and content discovery You do not need to be a full-time software engineer, but you need to be technical enough to diagnose problems and work directly with developers.

E-COMMERCE SEO

Experience with large e-commerce catalogs is strongly preferred.

You should understand:

• Product/category architecture
• Search intent
• Product variants
• Duplicate product pages
• Filters
• Facets
• Internal linking
• Out-of-stock products
• Discontinued products
• Product discovery
• Merchant Center
• Shopping feeds
• Reviews
• User-generated content
• Product attributes
• Vehicle/application-based SEO
• Programmatic SEO Tackform has thousands of products and vehicle/device applications, so scalable SEO architecture is much more important to us than manually optimizing a handful of pages.

AI SEARCH / MODERN SEARCH

We are also interested in someone who understands how organic search is changing beyond traditional blue-link Google results.

Experience or strong understanding of:

• Google AI Overviews
• AI search
• Search entity understanding
• Knowledge Graph concepts
• Structured product information
• Product reviews and user-generated content
• E-E-A-T
• Semantic search
• Entity relationships
• Bing / Microsoft search
• LLM-driven search experiences
• How websites can make product information machine-readable You should be interested in figuring out how search engines and AI systems understand a company's products, not just how to rank a keyword.

WHAT WE ARE LOOKING FOR

Must Have:

• 3+ years of hands-on SEO experience
• Strong technical SEO background
• Strong Google Search Console experience
• Strong understanding of crawling and indexing
• Experience with structured data / Schema.org
• Experience with SEMrush, SE Ranking, Ahrefs or equivelent
• Experience with Shopify or another major e-commerce platform
• Ability to read and modify HTML
• Ability to understand basic JavaScript
• Strong analytical skills
• Ability to diagnose problems independently
• Ability to work directly with developers

Strongly Preferred:

• Shopify Plus experience
• Large e-commerce catalog experience
• Liquid experience
• Google Merchant Center experience
• Experience with APIs and feeds
• Experience with JavaScript-heavy websites
• Experience with programmatic SEO
• Experience with server/log-file analysis
• Experience with migrations
• Experience with international SEO
• Experience with AI search / Google AI Overviews

THIS IS NOT THE RIGHT ROLE FOR SOMEONE WHO

• Primarily writes blog posts
• Only performs keyword research
• Only optimizes title tags and meta descriptions
• Relies heavily on AI-generated SEO content
• Outsources all technical implementation
• Cannot read HTML
• Has never worked in Google Search Console
• Has never crawled a website
• Cannot explain canonicalization
• Cannot explain how Google discovers and indexes a URL
• Cannot diagnose why a page is not indexed
• Thinks SEO is primarily about backlinks and blog content
• Needs a developer for every technical SEO change

THE IDEAL CANDIDATE

The ideal candidate is someone who can sit down with our team and say: "Here is how Google is currently crawling the site. Here is what it is indexing. Here is what it isn't indexing. Here is why. Here is how Shopify is generating the problem. Here is the code causing it. Here is how we should fix it. And here is how we can verify that Google picked up the change." You should be comfortable getting into the weeds. We want someone who builds systems, diagnoses problems, and owns results, rather than someone who simply produces SEO reports. To apply please email grow@tackform.com

Pay:

$62,470.34 - $75,233.09 per year

Benefits:

401(k) Paid time off

Work Location:

In person