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CVS Health

Senior Search Specialist - Search, Discovery, and Performance

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What they do

A Search Engine Marketing Specialist develops website traffic by purchasing ads on internet search engines. Launches and maintains paid search advertising campaigns for a company. Analyzes marketing data related to search query results.

$85,693 / year median in Illinois

-4% projected decline

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Job Description

at CVS Health in Chicago, Illinois, United States Job Description We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time. Position Summary The Senior Search Specialist sits on the Search, Discovery & Performance Team and supports the day-to-day management, execution, and optimization of initiatives within the Search Center of Excellence. This role helps drive business outcomes across Front Store, E-commerce, Omnichannel, Pharmacy, and MinuteClinic through data-driven search strategies. The position supports large-scale paid search programs, including emerging AI-powered solutions, and partners closely with SEO , Marketing, Analytics, and Media teams to identify growth opportunities, optimize performance, and deliver actionable insights. Role Responsibilities + Execute, manage, and optimize paid search campaigns and emerging AI-powered search initiatives to drive business results + Analyze campaign performance, identify trends and opportunities, and develop data-driven recommendations to improve outcomes across retail, pharmacy, and clinic business lines + Leverage available data sources and analytical tools to evaluate performance, develop hypotheses, and support testing strategies focused on incremental growth + Partner with SEO , Marketing, Analytics, and Media teams to support integrated search strategies and align initiatives with business objectives + Communicate performance insights, optimization recommendations, and test results to stakeholders while contributing to the evolution of the Search Center of Excellence Required Qualifications + 2+ years of paid search experience supporting results-driven SEM programs + Working knowledge of search automation, audience targeting, privacy regulations, and Smart Bidding strategies, including tCPA and tROAS optimization within Google Ads + Strong analytical skills with proficiency in Microsoft Excel and the ability to translate data into effective PowerPoint presentations and recommendations + Demonstrated communication, organization, and collaboration skills, with the ability to work effectively in cross-functional environments + Ability and willingness to work onsite 1 To view full details and how to apply, please login or create a Job Seeker account