Digital Marketing Manager, SEO & Content Strategy Belfort Group Boston, MA Job Details 13 hours ago Benefits Profit sharing Disability insurance Dental insurance 401(k) Happy hour Paid time off Vision insurance Qualifications Digital marketing tools Attribution modeling Data-driven problem-solving Google Search Console Marketing analytics Full Job Description If you're interested in working here, please forward a cover letter and resume to: - you can also view open positions below. Position Description The Digital Marketing Manager (DMM) is responsible for leading the development and execution of integrated SEO, content strategy, and conversion tracking frameworks across BG Digital accounts. This role ensures that client digital ecosystems—from website content to analytics infrastructure—are strategically aligned to drive qualified traffic, engagement, and measurable conversions. The DMM works closely with Director(s), Digital Marketing to shape strategy, while acting as a key client-facing partner on topics including search visibility, content performance, user journey optimization, and data integrity. This individual brings a strong understanding of how content, technical SEO, and analytics infrastructure intersect, and plays a critical role in translating that into actionable strategies that support broader campaign goals. This role also supports the development of junior team members, ensuring best practices in SEO, content planning, and tracking implementation are consistently applied across accounts.

Key Responsibilities:

SEO & Content Strategy Lead the development and execution of

SEO & GEO/AEO

strategies, including keyword research, content mapping, on-page optimization, and technical recommendations. Develop content strategies and editorial frameworks aligned to audience intent, search behavior, and campaign goals. Identify opportunities to expand organic visibility through new content creation, content optimization, and site architecture improvements. Partner with BG Creative and Web teams to ensure content is optimized for both search performance and user experience. Conduct ongoing

SEO & GEO/AEO

audits and performance analysis, proactively identifying opportunities for growth. Keep up-to-date with the latest SEO/GEO trends, algorithm updates, and emerging technologies to continuously refine technical

SEO & GEO/AEO

strategies. Maintain and optimize tracking in core GEO/AEO platforms, including but not limited to SEMRush & Data for SEO Collaborate with Marketing Analyst & other team members to ensure that developed content has maximum AI visibility. Report and present progress on AI search visibility to executive stakeholders and clients Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console and PageSpeed Insights. Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data. Technical SEO Understanding of HTML, CSS, and JavaScript as they relate to SEO (e.g., how certain tags, scripts, or structures impact search engine crawling and indexing). Ability to audit code for rendering issues that might prevent AI crawlers from accessing content. Basic knowledge of server configurations (e.g., .htaccess, robots.txt, and XML sitemaps) and how they affect search engine crawling. Experience with optimizing site speed, mobile responsiveness, and Core Web Vitals. Experience developing schema markup (JSON-LD) to ensure that content is machine-readable. Conversion Tracking & Analytics Oversee implementation and management of conversion tracking frameworks using tools such as Google Analytics (GA4), Google Tag Manager, and CRM integrations. Define and maintain a clear conversion hierarchy (e.g., inquiries, applications, downloads, engagement actions) aligned with client business goals. Ensure accurate tracking, attribution, and data flow across digital channels and platforms. Partner with Marketing Data Analysts to develop insight-driven reporting that connects user behavior to outcomes. Identify gaps in tracking and recommend solutions to improve data accuracy and reporting clarity. User Journey & Conversion Optimization Map and optimize user journeys across websites and landing pages, ensuring alignment between traffic sources, content, and calls-to-action. Provide strategic recommendations for landing page structure, messaging, and CTA placement to improve conversion rates. Support A/B testing and experimentation frameworks to validate improvements in engagement and conversion performance. Work closely with paid media teams to ensure alignment between acquisition strategies and on-site experience. Client Strategy & Account Leadership Act as a key point of contact for clients on

SEO & GEO/AEO

performance, content strategy, and analytics infrastructure. Lead client conversations around organic growth, content effectiveness, and conversion insights. Manage expectations and clearly communicate how SEO & GEO/AEO and content efforts contribute to broader marketing and business outcomes. Collaborate with cross-functional teams to ensure strategies are integrated across paid, owned, and earned channels. Team Leadership & Development Manage and mentor Digital Marketing Strategists and Marketing Coordinators in SEO & GEO/AEO, content planning, and analytics best practices. Provide guidance on prioritization of tasks related to content development, optimization, and tracking implementation. Assist in onboarding new team members and elevating team knowledge in SEO & GEO/AEO and conversion strategy. Qualifications Bachelor's degree or equivalent relevant experience in marketing, communications, or a related field 3-5+ years of experience in SEO, content strategy, and digital analytics 1-2 years of experience in GEO/AEO Strong expertise in Google Analytics (GA4), Google Tag Manager, and CRM integrations (e.g., Slate & HubSpot) Demonstrated experience with

SEO & GEO/AEO

tools Experience developing and executing content strategies aligned to search intent and user journeys Understanding of technical

SEO & GEO/AEO

principles (site structure, indexing, page performance, etc.) Experience in conversion tracking, attribution modeling, and performance analysis Ability to translate data into clear insights and actionable recommendations Strong client communication skills with experience leading strategic conversations Highly organized with strong attention to detail and problem-solving capabilities Demonstrates a strong interest in client industries and evolving digital trends Bonus if you have experience working with clients in Education and or Senior Living. BG Benefits At BG, we not only work with a great, collaborative and dynamic team — we also offer employee benefits and perks that are unrivaled in our industry. In the true spirit of teamwork, many of our perks and benefits were suggested by members of our team and are designed to attract and retain talent — BG's most valuable asset.

Health / Dental

/ Vision We take care of our employees by supporting their health and wellness, both at work and at home. That's why we offer full coverage health care in addition to dental, 20/20 Vision, and both long-term and short-term disability insurance. Early Friday Our office closes at 1 pm every Friday, all year round. That's right, it's not just in the summer - it's

ALL YEAR!

Early Fridays mean the team can get a jump start on their weekend or finish up projects when the day slows down. We appreciate the hard work our employees do every day and it's amazing what adding half a day to the weekend can do for morale. Self Care Days We believe in the importance of mental health and self-care. We encourage our employees to take personal or wellness days whenever needed. Full-time employees get five self-care days per year for personal activities, emergencies, or religious holidays. Part-time employees are also eligible for self-care days, adjusted based on their work schedule. Professional Development While it's not a physical university, BGU — Belfort Group University — is our learning initiative that encourages employees to keep learning outside of work and provides them with both in-house and remote training opportunities. With each employee, we work with them to develop a KPI or goal and get them the resources they need to reach it! If you're a digital marketer and want to learn how to convince a reporter to write about your client? BGU can help. Are you a traditional PR veteran who dabbles in social media but would really like to know how to use it for business? BGU can help. End of Year Bonuses Office That Lives Up to the Hype We call Studio at 125 High Street home. This amenity-rich location brings us many great perks to enjoy, including a health facility, rooftop recreational deck and clubhouse. Plus, we get free breakfasts on Tuesdays and Happy Hours on Thursdays! Our employees have the option to work out of other Studio locations, including New York, Washington D.C., Chicago, Los Angeles, San Francisco, and Brazil.

Merch / Company

Store We call Studio at 125 High Street home. This amenity-rich location brings us many great perks to enjoy, including a health facility, rooftop recreational deck and clubhouse. Plus, we get free breakfasts on Tuesdays and Happy Hours on Thursdays! Our employees have the option to work out of other Studio locations, including New York, Washington D.C., Chicago, Los Angeles, San Francisco, and Brazil. Location Perks We work right in the heart of Boston, close to many great restaurants, historical buildings, and Boston tourist sites. We can go to work and then pop by the New England Aquarium after if we wish, or hop on a Duck Tour bus for a personal, fun tour of Boston! Our employees have the option to work out of other Studio locations, including New York, Washington D.C., Chicago, Los Angeles, San Francisco, and Brazil. Paid Time Off (PTO) With a roster of top brand name clients and challenging assignments, #TeamBG is in the trenches every day, working hard to get results. As much as we love what we do, it's also important for us to know when it's time to hit pause, reset and recharge our batteries. That's why we offer generous PTO and vacation policies for our employees. Holidays Full-time BG employees get 11 holidays off (including Presidents Day!). We're also known for throwing a great holiday party in the winter — whether it's virtual or in-person! We also offer flexibility for days close to major holidays. For example, we close our office the Friday before Memorial Day, so our employees can enjoy a 4-day weekend. BG Cares BG Cares We are proud to work with leading, non-profits at BG and we are constantly finding ways to give back. We ask our employees to share causes they are passionate about outside of work, so we can consider supporting them as an agency. Whether it's saving manatees or fighting climate change, we're always open to suggestions to help make the world a better place! 401k + Profit Sharing Program We understand that planning for the future and retirement is important, and we offer our employees a competitive 401k program to support them in this goal. At BG, you are fully vested in our 401(k) and Profit Sharing Program from day one. We automatically fund 3% of your gross salary to your 401(k), whether you contribute or not. Birthday's + Work Anniversaries Celebrating our employee's milestones are important to us. So, both birthdays and work anniversaries are each an additional day off every year! Company Outings We get plenty of face-to-face time between our team members at social get-togethers where we never do the same thing twice. Whether we meet up at a winery, try our hands at cornhole or convene at a brewery — we always have something new and fun coming up! Culture That Can't be Beat At BG, we thrive in creating a collaborative environment that encourages our employees to share their ideas and support each other in reaching their goals. Everyone has a seat at the table. All voices and opinions deserve to be heard. Whether you've been in the business for 20 years or are just starting out, every BG team member contributes to our culture in their own special way.