Paid Search Director

Paid Search Director Baltimore, MD Job Details Full-time $90,000 - $150,000 a year 15 hours ago Benefits Disability insurance Health insurance Dental insurance 401(k) Vision insurance Flexible schedule Qualifications Vendor relationship building Google Workspace Strategic management Google Sheets Google Docs Vendor management Marketing Bachelor's degree in business Omniture Project timeline management Client relationship development SEM campaigns Improving operational efficiency Marketing strategy development 8 years Bachelor's degree in marketing Team development Analysis skills Bachelor's degree Continuous improvement Team management Media plan development Quality control Mentoring Vendor relationship management Pay-per-click (PPC) advertising Scope management Marketing analytics Senior level Cross-functional collaboration Business Google Analytics Leadership Paid search marketing Communication skills Cross-functional communication Analytics Paid search advertising campaigns Performance evaluation Full Job Description At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description As Director of Paid Search, you will lead strategic SEM initiatives across enterprise-level clients, translating business objectives into scalable, performance-driven search programs. This role combines deep channel expertise with team leadership, process improvement, and client relationship management. You will drive innovation in paid search strategy, champion operational excellence, and mentor a high-performing team—all while delivering measurable results and business growth. Strategic Leadership Serve as the strategic advisor for key clients, aligning paid search initiatives with business objectives. Architect delivery and testing strategies, forecasting, and campaign planning for top-tier accounts. Represent paid search in integrated media planning, collaborating with Account, Analytics, and Creative teams. Proactively provide insights and recommendations to clients during QBRs and annual planning sessions. Client Management Act as the primary client contact for all search-related strategy and performance. Manage scope, project plans, launch timelines, and delivery expectations to ensure top-tier service. Present data-driven insights, performance trends, and growth opportunities during quarterly/annual business reviews. Manage client expectations through clear communication, timely updates, and high-quality deliverables. Campaign Excellence Oversee campaign implementation, optimization, and performance management across Google Ads, Microsoft Ads, SA360, and emerging platforms. Guide keyword expansion, ad copy development, audience targeting, and bidding strategies. Ensure adherence to best practices, data accuracy, and quality control processes. Team Management & Development Lead, mentor, and grow a team of paid search specialists, fostering a culture of learning, collaboration, and accountability. Build and manage project plans, scopes, and timelines to ensure on-time, high-quality delivery. Conduct regular performance evaluations and support personal development plans for team members. Champion cross-functional collaboration with Creative, Analytics, Account Management, and Executive teams. Process & Innovation Identify and implement process improvements to streamline workflows and increase operational efficiency. Maintain strong vendor relationships and stay informed on platform updates, algorithm changes, and search marketing trends to maintain a competitive edge. Collaborate with internal task forces, support new business pitches, and contribute to broader agency initiatives. Qualifications & Requirements Bachelor's degree in Marketing, Business, Analytics, or a related field—or equivalent experience. 8+ years in digital marketing with a deep focus on Paid Search. Proven success managing large-scale search campaigns Demonstrated ability to lead and develop high-performing teams. Technical Skills Expertise in Google Ads, Microsoft Ads, Search Ads 360 (SA360), and Google Analytics. Proficient in Google Suite (Sheets, Slides, Docs). Familiarity with other analytics platforms (Omniture, Webtrends) and SEM tools (Google Ads Editor, Bing Ads Editor). Core Competencies Strong analytical and strategic thinking skills. Excellent client-facing communication and presentation skills. Ability to collaborate cross-functionally and influence across all levels. Passion for innovation, continuous improvement, and operational excellence. Comfortable troubleshooting and solving technical or performance challenges.

Note:

We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English. Additional Information Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs

Reward:

You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.

Healthcare plans:

Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.

Custom Work Environment:

Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

Growth, Your Way:

Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.

Family Support:

Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. All your information will be kept confidential according to EEO guidelines. Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to .

Compensation Range:

$90K - $150K