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Online Seller

Career Insights for Search Engine Marketing Specialist

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Based on Maryland data

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What they do

A Search Engine Marketing Specialist develops website traffic by purchasing ads on internet search engines. Launches and maintains paid search advertising campaigns for a company. Analyzes marketing data related to search query results.

$84,867 / year median in Maryland

-0% projected decline

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Job Description

Overview Are you passionate about digital sales and eager to leverage your marketing expertise to drive online revenue? We are seeking a dynamic and motivated Online Seller to join our vibrant e-commerce team! In this role, you will be responsible for managing and optimizing online product listings, executing targeted marketing campaigns, and enhancing the overall customer shopping experience. Your enthusiasm for digital marketing combined with technical proficiency will help us expand our online presence, attract new customers, and boost sales performance. This paid position offers an exciting opportunity to develop your skills in a fast-paced, innovative environment dedicated to growth and success. Responsibilities Manage and update product listings across various e-commerce platforms using content management systems such as WordPress and other relevant tools. Implement SEO strategies utilizing SEO tools and keyword research to improve product visibility and organic search rankings. Design compelling graphics and promotional materials using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices to enhance product appeal. Develop and execute paid advertising campaigns on platforms like Google Ads, Facebook Advertising, and social media channels to increase traffic and conversions. Optimize website performance through conversion rate optimization techniques, A/B testing, and web analytics reporting with Google Analytics and other analytics tools. Coordinate email marketing campaigns using marketing automation tools to nurture leads and promote special offers or new product launches. Monitor campaign performance, analyze data trends, and generate detailed reports to inform future marketing strategies. Requirements Proven experience managing e-commerce websites with proficiency in website management tools such as WordPress and content management systems. Strong understanding of digital marketing channels including SEM (Search Engine Marketing), paid search marketing, social media marketing, and web analytics reporting. Technical skills in HTML, CSS, JavaScript, Google Tag Manager, and familiarity with website optimization techniques. Proficiency in Adobe Photoshop, Adobe Creative Suite, graphic design principles, and content creation for digital platforms. Experience with Google Ads (formerly Google AdWords), Facebook Advertising campaigns, Google Analytics, and marketing automation tools. Ability to conduct keyword research using SEO tools and implement SEO best practices to improve search engine rankings. Excellent copywriting skills for creating engaging product descriptions, promotional content, and email campaigns. Strong analytical mindset with the ability to interpret data insights for continuous improvement of online sales strategies. Knowledge of B2B marketing principles is a plus; a proactive attitude towards learning new digital marketing trends is essential. Join us as an Online Seller where your creativity meets strategic thinking! Help us craft compelling online shopping experiences that captivate customers while sharpening your skills in digital campaign setup, performance marketing, website management, and more. This paid role is perfect for energetic individuals ready to make an impact in the thriving world of e-commerce!
Pay:
$24.58 - $29.60 per hour Expected hours: 10.0 - 20.0 per week
Work Location:
In person