Marketing, Sales & Service SEO Senior Specialist 위치 Detroit, Michigan (+) Show all locations (-) Hide all locations 직무 유형 Full time 게시됨 8 12 2026 Job Requisition

JR-202616863

설명 General Motors (GM) is a global leader in automotive manufacturing and technology, driving innovation across electric vehicles, autonomous driving, and connected services. Our digital presence is critical to our success, and our in-house SEO team plays a pivotal role in ensuring our brands (Chevrolet, Cadillac, GMC, Buick, Buick, etc.) are discoverable and competitive in the digital landscape. We are seeking a highly motivated and analytical SEO Senior Specialist with a minimum of 3 years of hands-on SEO experience to join our in-house SEO team. In this role, you will focus primarily on technical SEO, performance analysis, and strategic implementation across a diverse portfolio of digital properties. You will work closely with media, site, analytics, product, and marketing partners to identify opportunities, drive measurable organic growth, and continuously improve our search performance.

What You'll Do:

Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues related to crawlability, indexability, site speed, mobile usability, structured data, and international SEO. Partner with development and engineering teams to prioritize and implement technical SEO recommendations (e.g., HTML, CSS, JavaScript optimization, XML sitemaps, robots.txt, canonicalization, hreflang). Monitor and troubleshoot technical SEO issues, including server errors, broken links, and rendering problems that may impact organic visibility and user experience. Track, analyze, and report on key SEO performance metrics (organic traffic, rankings, conversions, engagement) using tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, and DeepCrawl. Develop and maintain SEO dashboards and recurring reports to communicate performance, insights, and opportunities to stakeholders across multiple departments. Conduct in-depth keyword research and competitive analysis to identify new opportunities for organic growth and inform on-page and technical optimization strategies. Provide SEO best practices and strategic guidance for new website content, site refreshes, and ongoing content optimization, including collaboration on page templates so SEO requirements are baked into development cycles. Collaborate effectively with product, development, UX/UI, content, and marketing teams to ensure SEO is integrated throughout the digital product lifecycle. Work collaboratively with GM's agency of record and other partners on prioritized SEO initiatives, including intake, refinement, and validation of recommendations. Your Skills & Abilities (Required Qualifications): Minimum 3 years of dedicated SEO experience , with a strong emphasis on technical SEO and performance analysis. Proven track record of driving measurable organic growth through technical implementations and data-driven strategies. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices , including how they influence crawlability, indexability, and on-site experience. Expert proficiency with industry-standard SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, DeepCrawl (or similar). Solid understanding of web technologies and programming languages (HTML, CSS, JavaScript) as they relate to SEO, with the ability to read and interpret code for SEO purposes. Strong analytical skills with the ability to interpret complex data sets, identify trends and anomalies, and translate findings into clear, actionable recommendations. Experience supporting website migrations, redesigns, and new site launches from an SEO perspective. Foundational understanding of content SEO principles , including keyword integration, content structure, and user intent. Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-SEO stakeholders and influence decision-making. Proactive, self-starter mentality with the ability to work independently, manage multiple projects simultaneously, and follow through on SEO recommendations. What Will Give You a Competitive Edge (Preferred Qualifications): Experience working in a large, complex enterprise environment with multiple brands and stakeholder groups. Experience with various Content Management Systems (CMS) and their SEO implications. Knowledge of server-side vs. client-side rendering and how each approach affects SEO. Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or experimentation frameworks to validate SEO hypotheses. Prior experience partnering with agencies and third-party vendors on SEO projects and tools. #

LI-MO1 GM

does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) 이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다. 이 직무는 리로케이션 혜택을 받을 수 있습니다. 다양성 정보 General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내 를 참고하십시오. 공평한 취업 기회 선언 (미국) General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 숙소 (미국 및 캐나다) General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.

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