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CAMP Digital
Paid Media Strategist
Career Insights for Search Engine Marketing Specialist
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Scorecard
Based on Minnesota data
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What they do
A Search Engine Marketing Specialist develops website traffic by purchasing ads on internet search engines. Launches and maintains paid search advertising campaigns for a company. Analyzes marketing data related to search query results.
$84,867 / year median in Minnesota
-5% projected decline
Job Description
Position:
Paid Media Strategist (PPC & LSA Execution)Type:
Full-Time Location:
Edina, MN Salary Range:
$55,000 - $70,000 ____________________________________________________________________________ Position Overview The Paid Media Strategist is the primary execution partner for the Generative Search Executive (GSE). Responsible for the creation and optimization of paid campaigns across Google and Bing, including Local Service Ads (LSAs). This role ensures optimal account performance through tactical optimizations, new campaign builds, campaign diagnostics, and adherence to campaign best practices. They are detail-oriented and comfortable managing the repeatable tasks required to sustain paid media performance. Key Functional Areas of Responsibility PPC Execution & Optimization Build new Google Ads and Bing Ads accounts and campaigns (PMax, Demand Gen, Display, etc.). Monitor and update optimization scores in platforms. Execute campaign-level tasks, such as updating headlines, implementing offer changes, and managing extensions. Diagnose and troubleshoot Google Ads & Bing accounts and campaigns, conversion tracking, and related platforms (WhatConverts, Zapier, GA4). Manage and update Customer Match Lists. LSA Management Build and optimize Local Service Ads (LSA) campaigns. Manage ongoing LSA performance, verifications, and compliance. Support & Collaboration Coordinate internally on large-scale audits and projects to support the broader Client Services department. Assist with search-side offer auditing and client offboarding tasks. Conduct market research on competitors' strategies and emerging trends in paid media trends. Support building out video assets and placements as needed. Professional Competencies, Skills & Qualifications Experience in hands-on execution with Google Ads, Bing Ads and LSAs strongly preferred. Strong understanding of conversion tracking and ads optimizations. Detail-oriented and comfortable with repetitive optimization tasks. Able to collaborate closely with Generative Search Executives (GSEs), Client Success Executives (CSEs), and Project Managers (PMs).Compensation Annual salary:
$55,000 to $70,000 (Dependent on qualifications) Benefits Health, dental, and vision insurance Life insurance 401(k) Match Health savings account Flexible spending account Paid time off Paid sick time Paid holidays Parental leave Employee assistance program Opportunities to advance your career Casual, dog-friendly work environment Free parking, snacks/beverages & frequent company sponsored lunches Collaborative work environment with endless learning opportunities About CAMP Digital CAMP Digital is a digital marketing agency for home services companies. Our award-winning SaaS platform along with our stellar customer service and consistent results, help home service businesses reach local customers and maximize their leads. Through cutting-edge advertising and web development strategies, we provide the most advanced digital marketing solutions possible.Simple. Effective. Fun.