A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
SEO Specialist Robert Half - 3.9 Beachwood, OH Job Details $60,000 - $70,000 a year 18 hours ago Benefits Disability insurance Dental insurance 401(k) Vision insurance Qualifications AI tools proficiency
Generative AI Full Job Description Execute Search Strategies:
Conduct audience and trend research using SEMrush and Google Search Console to design and implement hands-on plans for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Produce High-Volume Content:
Leverage modern AI tools to generate a high volume of search-optimized articles, landing pages, and educational resources, while editing each draft to ensure it is accessible, helpful to humans, and aligned with our brand voice.
Write Original Copy:
Step away from the AI tools to craft compelling, high-empathy original content from scratch when sensitive security or crisis-management topics require a purely human touch.
Optimize Existing Content:
Continuously audit, refresh, and re-optimize our existing digital asset library to preserve current rankings, update outdated info, and boost underperforming pages.
Refine Our Inbound Engine:
Collaborate with team members to format and publish content within HubSpot, helping refine our internal linking architecture, layout standards, and overall user experience. Drive Social Distribution for
AI Visibility:
Repurpose core long-form content assets into high-impact, low-volume B2B social posts (primarily LinkedIn). Focus on strategic distribution to drive targeted professional engagement and generate the real-time indexable brand signals that modern AI answer engines crawl for citations, rather than time-intensive B2C-style community management.
Track & Report Performance:
Monitor organic traffic, keyword rankings, and AI citations using GA4 to continuously refine your approach. 2-3+ years of professional search and content marketing experience with a clear track record of adapting to modern, AI-driven search environments.
An AI-Forward Workflow:
You are a power user of LLMs (like ChatGPT or Claude). You leverage AI tools to scale research, generate content briefs, and accelerate production.
Note:
If you prefer purely manual text generation or resist AI integration, this role is not a fit.
Understanding of AI Retrieval & Citation Mechanics:
You know how LLMs retrieve information, and you understand how to format data to secure brand citations.
Semantic & Entity-Based SEO Foundations:
You focus on user intent, topical authority, and structured data over legacy practices like keyword stuffing or mechanical backlinking.
An Exceptional Editor's Eye:
You can easily spot generic AI phrasing, fluff, or hallucinations, and you have the creative writing skills to transform them into trustworthy, high-empathy B2B copy. Hands-on software experience with core execution tools like HubSpot, SEMrush, Google Search Console, and GA4 and a proven ability to quickly learn and master new marketing software.
