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Robert Half
Answer Engine Optimization (AEO) & Generative Engine Optimiz
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Job Description
Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO)
Your core objective will be ensuring our brand is consistently referenced, cited, and surfaced as the authoritative primary answer across major generative platforms and answer engines—including Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and voice search.
Key ResponsibilitiesAI Search Strategy & Execution (AEO/GEO)Audit current website assets to identify opportunities for AI citation, direct answer capture, and generative surfacing.
Optimize web content, landing pages, and technical architecture to position our brand as the primary source for answer engine algorithms.
Track brand visibility, share of voice, and citation rates across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Structured Data & Semantic ArchitectureImplement robust Schema.org JSON-LD markup and entity-based optimization strategies to ensure content is fully machine-readable.
Collaborate with in-house technical and web teams to optimize site structure, internal linking, and llms.txt configurations for optimal retrieval-augmented generation (RAG).Enhance on-page topical authority and E-E-A-T signals to maximize LLM trust.
Onsite Collaboration (Atlanta Office)Attend hybrid working sessions (1-2 days/week) at our Atlanta office to collaborate directly with engineering, product, and content marketing teams.
Lead cross-functional training to align copywriters and devs on AEO/GEO guidelines and structured writing.
SpecialistRole Title:
AEO / GEO
Optimization Specialist (Contract)Contract Duration:
4-6 Months (Potential to extend based on performance)Location:
Atlanta, GA (Hybrid - 1 to 2 days/week onsite in Atlanta; remaining days remote)Work Schedule:
Full-Time (40 hours/week)Role SummaryWe are seeking an experiencedAEO / GEO
Optimization Specialist for a 4 to 6-month contract in Atlanta, GA. In this hybrid role, you will lead our transition from traditional SEO to AI-first search strategies.Your core objective will be ensuring our brand is consistently referenced, cited, and surfaced as the authoritative primary answer across major generative platforms and answer engines—including Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and voice search.
Key ResponsibilitiesAI Search Strategy & Execution (AEO/GEO)Audit current website assets to identify opportunities for AI citation, direct answer capture, and generative surfacing.
Optimize web content, landing pages, and technical architecture to position our brand as the primary source for answer engine algorithms.
Track brand visibility, share of voice, and citation rates across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Structured Data & Semantic ArchitectureImplement robust Schema.org JSON-LD markup and entity-based optimization strategies to ensure content is fully machine-readable.
Collaborate with in-house technical and web teams to optimize site structure, internal linking, and llms.txt configurations for optimal retrieval-augmented generation (RAG).Enhance on-page topical authority and E-E-A-T signals to maximize LLM trust.
Onsite Collaboration (Atlanta Office)Attend hybrid working sessions (1-2 days/week) at our Atlanta office to collaborate directly with engineering, product, and content marketing teams.
Lead cross-functional training to align copywriters and devs on AEO/GEO guidelines and structured writing.