Content & AI Growth Strategist

About Riverworks Riverworks is a relationship-driven, full-service marketing agency based in Chattanooga, TN. We partner with clients across the U.S. to deliver strategic, creative, and performance-driven marketing — from branding and websites to SEO, content, and digital campaigns. We operate as an extension of our clients' teams and focus on results, transparency, and long-term growth. The Role We're looking for a Content & AI Growth Strategist who can combine content creation, SEO strategy, and AI-driven workflows to help our clients get found — not just on Google, but across emerging AI-driven search platforms. This is not a traditional writing role.

This is a performance-driven role focused on visibility, efficiency, and results. You'll play a key role in how we create content, improve SEO performance, and evolve how we use AI across our agency and clients. What You'll Do Content Creation (Efficient + Strategic) Write and optimize blogs, landing pages, and website content Develop concise, high-performing newsletter content Balance speed and quality using AI-assisted workflows Adapt tone and messaging across multiple brands and industries AI Content Workflows Use AI tools to: accelerate content creation build repeatable workflows and templates Improve the efficiency and scalability of content production Help implement AI-driven processes across content and SEO work

SEO + AEO + GEO

Execution Conduct keyword and search intent research Identify content and optimization opportunities Optimize website content for: traditional SEO (rankings) AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) Structure content for visibility in search and AI-driven results (FAQs, featured snippets, etc.) Perform on-site optimizations and updates Performance & Reporting Track and report on: keyword rankings organic traffic content performance Analyze what's working — and what's not Make recommendations to improve performance and visibility Strategy & Proactive Thinking Identify content opportunities for clients Recommend SEO improvements and new content ideas Stay ahead of trends in AI search and organic growth AI Process Development (Growth Opportunity) Support the development of AI-driven workflows across content and SEO Assist in creating prompts, templates, and systems that improve efficiency Help identify opportunities to streamline tasks using AI Learn how AI can be applied to areas like CRM workflows, sales processes, and internal operations over time Collaborate with the team to test, refine, and improve AI-driven processes Continuously build skills in AI tools and emerging technologies This area will grow over time as you develop deeper skills in AI and process optimization. What Success Looks Like Content is produced efficiently (blogs and newsletters completed with speed and quality) Improved rankings and organic visibility for clients Increased presence in AI-driven search results Clear, actionable reporting on performance Proactive ideas that drive client growth Strong communication and visibility within the team Who You Are A strong writer who can also think strategically Curious about AI and excited to learn how it's changing marketing Efficient and organized — you know how to manage your time and deliver consistently Accountable and communicative — your team always knows where things stand A problem-solver who looks for better, faster, smarter ways to work Comfortable balancing multiple projects and priorities Someone who takes ownership and follows through Requirements 1-3+ years of experience in content, SEO, or digital marketing Strong writing and editing skills Experience with SEO tools (Semrush, Ahrefs, or similar) Understanding of keyword research and on-page SEO Experience using AI tools for content creation (ChatGPT, Claude, or similar) Ability to manage multiple projects and deadlines Bonus Points Experience with

AEO / GEO

strategies Familiarity with GA4 and Google Search Console Agency experience Basic understanding of schema / structured data How We Work Collaborative, team-oriented environment High ownership and accountability Transparent communication and project visibility Focus on results, not just output Why This Role Matters This role is central to how our clients grow. You won't just be writing content — you'll be helping drive visibility, traffic, and performance across search and AI platforms, while also helping us evolve how we use AI to work smarter. Compensation & Benefits Salary range: $45,000•$55,000, based on experience Hybrid work environment (1 day in office plus occasional in-office collaboration) Generous PTO and 8 paid holidays, designed to support work-life balance Flexible work schedule — we value accountability and consistent engagement during business hours, while allowing flexibility for personal needs Healthcare stipend•$200/month 401(k) eligibility after 1 year Clear growth path in AI, SEO, and process development To Apply, please include BOTH your resume and a cover letter in your application.

Pay:

$45,000.00•$55,000.00 per year

Benefits:

401(k) Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Chattanooga, TN 37412