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Salesforce
Global Paid Search Senior Manager
Career Insights for Search Engine Marketing Specialist
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Scorecard
Based on Washington data
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What they do
A Search Engine Marketing Specialist develops website traffic by purchasing ads on internet search engines. Launches and maintains paid search advertising campaigns for a company. Analyzes marketing data related to search query results.
$84,867 / year median in Washington
+2% projected growth
Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword
- it's a way of life.
- with a relentless focus on what happens after the click, from lead quality to product adoption. This is a hybrid role with three days in office each week. What You'll Actually Be Doing Own and evolve the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms
- bringing a strategic, test-and-learn mindset to keyword architecture, bid strategy, campaign structure, and budget decisions tied to pipeline and revenue goals Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting, and bidding optimization
- and develop a clear point of view on winning in AI-native environments where user behavior and search itself are fundamentally changing Partner with SEO, Web, and Product teams to align paid and organic strategy, optimize landing pages for conversion and message-match, and close the loop between ad platform inputs and down-funnel quality signals like product activation and revenue Define the SEM measurement framework from click to product activation to revenue, and communicate insights, experiment results, and strategic recommendations to senior leadership through dashboards and clear data narratives You're Our Person If.
- you can isolate variables, design structured tests, and clearly articulate your decision-making process, even in situations where you haven't had direct experience You're highly analytical with experience building dashboards and reports in tools like GA4, Looker, or Tableau, and designing A/B tests with statistical rigor You have a strong understanding of how paid and organic search interact across the full funnel, and how down-funnel quality signals can and should feed back into campaign strategy You're actively leveraging and harnessing AI's impact on search•from AI Overviews to conversational search•to implementing AI tools to execute and scale your programs and workflows Even Better If.
- but to redefine what's possible
- for yourself, for AI, and the world.
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workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications- without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
- $216,900 annually.