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Extra Space Management, Inc
Paid Search Analyst
Career Insights for Pay Per Click Specialist
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Based on Utah data
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What they do
A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.
$73,676 / year median in Utah
+18% projected growth
Job Description
- Please note that this is a HYBRID role, requiring this person to work at our Cottonwood Heights office in SLC three days a week.
- Job Summary Are you an expert in Google Search Ads with a passion for creating impactful ad strategies?
Duties & Responsibilities Campaign Building:
Build out campaigns, ad groups, and keyword structures based on Sr. Analyst and Manager direction.Launch New Campaigns:
Add paid search campaigns for new stores weekly.Testing Implementation:
Execute ad copy and bidding tests designed by the Sr. Analyst, and report on results.Health Check Expert:
Monitor paid search account performance, ensuring optimal health and efficiency.Creative Uploads:
Manage creatives for paid search and paid media (GDN, Demand Gen, and CTV) campaigns, ensuring they resonate with target audiences.Budget Pacing:
Track daily and weekly spend pacing across campaigns and flag anomalies to the Sr. Analyst or Manager.Lead Gen Partner Support:
Assist in day-to-day coordination with lead gen partners, including data pulls and performance tracking.Invoicing:
Process and reconcile vendor invoices for accuracy and timely submission.Data-Driven Decision Making:
Analyze keywords and search queries to refine targeting and improve performance.Insightful Reporting:
Provide regular reports on KPIs, competitor metrics, and campaign performance. Qualifications- 1-3 yrs of experience managing paid search advertising
- Bachelor degree preferred but not necessary Competencies
Digital Advertising Know-How:
You understand the ins and outs of paid search platforms and KPIs, and you're always staying updated on industry trends.PPC Best Practices:
You're well-versed in PPC account structure and optimization strategies.Analytical Skills:
Whether it's Google Ads or Excel, you're comfortable working with large datasets to uncover valuable insights and opportunities.Collaboration & Communication:
You know how to work with cross-functional teams and communicate findings clearly to drive business growth.- Expertise with Google Ads and Bing Ads interfaces, both web UI and Desktop Editor.
- Advanced Excel skills: VLOOKUP, SUMIFS, pivot tables, and data analysis.
- A keen eye for detail, excellent communication, and critical thinking abilities.