SEM & SEO Specialist (Hybrid)

SEM & SEO

Specialist (Hybrid) Metro Motor Alexandria, VA Job Details Full-time $60,000 - $75,000 a year 1 day ago Benefits Paid time off Parental leave Employee discount Professional development assistance Qualifications Search engines Teamwork Competitive analysis Google Tag Manager Leading organic search traffic initiatives Digital marketing budget management Mid-level SEM campaigns Analysis skills Attention to detail Content development Ahrefs Pay-per-click (PPC) advertising Marketing analytics Budgeting A/B testing Metadata Data analytics tools 2 years Paid search marketing Communication skills HTML Campaign performance reporting Copywriting Paid search advertising campaigns Full Job Description Job Summary Metro Motor is seeking a data-driven and detail-oriented

SEM & SEO

Specialist to join our growing marketing team. This role will be responsible for managing and optimizing both paid and organic search strategies to drive qualified traffic, increase conversions, and maximize return on ad spend across multiple locations. This is a hybrid position , combining in-office collaboration with remote flexibility, ideal for a candidate who thrives in both independent and team-driven environments.

Compensation Salary:

$60,000 - $75,000 annually (based on experience)

Employment Type:

Full-time Work Schedule:

Hybrid (combination of in-office and remote work) Key Responsibilities Search Engine Marketing (SEM) Plan, execute, and manage paid search campaigns across major platforms Conduct keyword research, competitive analysis, and audience targeting Write and test ad copy to improve click-through rates and conversions Monitor campaign performance and optimize based on data insights Manage budgets, bidding strategies, and campaign pacing Implement and optimize conversion tracking and analytics tools Perform A/B testing on ads, landing pages, and campaign strategies Generate performance reports with actionable recommendations Search Engine Optimization (SEO) Develop and execute SEO strategies to improve rankings and organic traffic Optimize on-page elements including metadata, headers, and internal linking Conduct technical SEO audits and coordinate improvements Track keyword rankings, traffic trends, and performance metrics Collaborate with content teams to create SEO-optimized content Manage local SEO efforts, including business listings and citations Support backlink strategies and overall domain authority growth Stay current on search engine updates and best practices Qualifications & Skills 2+ years of experience in digital marketing, SEM, or SEO Strong understanding of paid search and organic search strategies Experience with SEO tools (e.g., SEMrush, Ahrefs, or similar) Proficiency with analytics platforms such as Google Analytics Experience with conversion tracking and campaign performance analysis Strong analytical, organizational, and problem-solving skills Excellent written and verbal communication skills Ability to manage multiple campaigns and priorities simultaneously Preferred Qualifications Experience with local SEO and multi-location businesses Familiarity with display advertising, remarketing, or paid social Knowledge of landing page optimization and conversion rate optimization (CRO) Basic understanding of HTML, CSS, or CMS platforms Why Join Metro Motor? Growing company with multiple locations and strong brand presence Hybrid work environment offering flexibility and collaboration Opportunity to directly impact revenue and marketing performance Collaborative team with leadership visibility Room for growth within a fast-scaling organization

Pay:

$60,000.00 - $75,000.00 per year

Benefits:

Employee discount Paid time off Parental leave Professional development assistance Application Question(s): How many years of hands-on experience do you have managing SEM and/or SEO campaigns? Which platforms and tools have you used for paid search and SEO? (Select all that apply) Google Ads Google Analytics SEMrush / Ahrefs (or similar) Google Tag Manager Have you managed campaigns where you were directly responsible for performance metrics such as ROAS, CPA, or conversion rate? Do you have experience working with multi-location or local SEO strategies (e.g., Google Business Profiles, location-based campaigns)? This is a hybrid role requiring some in-office work in the DMV area. Are you able to meet this requirement?

Work Location:

Hybrid remote in Alexandria, VA 22304