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Goodwin Recruiting
Google and Meta Ads Specialist
Career Insights for Pay Per Click Specialist
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Based on Virginia data
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What they do
A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.
$73,676 / year median in Virginia
+11% projected growth
Job Description
Job Summary To Apply for this Job Click Here A fast-growing, multi-brand franchise organization is seeking a dynamic Google and Meta Ads Specialist to drive impactful advertising strategies and support the growth of its franchisee network. This is a chance to join a collaborative team dedicated to innovation, development, and real results. Google and Meta Ads Specialist Benefits & Compensation 401(k) with company matching Comprehensive health, dental, and vision insurance Paid time off and parental leave Inclusive and dynamic culture Paid sick days Wellness resources Clear path for advancement and professional development Google and Meta Ads Specialist Requirements & Qualifications Bachelor's degree; marketing, business, or related field preferred 3+ years of paid media experience, particularly in strategy, execution, and management Experience leading digital campaigns from concept through post-campaign analysis Strong analytical skills with the ability to interpret campaign data and deliver insight-driven recommendations Proficiency in web analytics and ad platforms, including Google AdWords, Google Analytics, WordPress, HubSpot, and Meta Business Suite Working knowledge of HTML and JavaScript development constraints Excellent communication, presentation, vendor management, and team leadership skills Must be able to work on-site daily in the Virginia Beach market Google and Meta Ads Specialist Preferred Background & Skills Experience with agency or multi-location digital marketing Prior oversight of franchise or distributed marketing programs Google and Meta Ads Specialist Day-to-Day Responsibilities Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for various brands and services Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns Manage relationships with external agencies and media vendors to meet deliverables and performance goals Oversee paid media budgets at both the national and local levels, maximizing lead generation and customer acquisition Track KPIs, analyze performance data, and provide strategic recommendations Create and maintain weekly, monthly, and quarterly paid media reports Support franchisees and internal teams with digital marketing guidance Assist with hiring, training, and managing digital marketing staff Stay current on the latest advertising technologies, AI integrations, and best practices Join a company that values your expertise, fuels your growth, and rewards your impact!