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Phenix City

Web & Digital Media Specialist

Career Insights for Social Media Strategist / Specialist

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What they do

A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.

$58,934 / year median in Alabama

+10% projected growth

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Job Description

Web & Digital Media Specialist Phenix City - 2.8 Phenix City, AL Job Details Full-time $22.23 an hour 1 day ago Benefits Employee assistance program Qualifications Accessibility initiatives Website activity analysis Basic graphic design principles Social media engagement tracking ADA accessibility regulations CSS Web development Communication accessibility accommodations Accessibility testing Driver's License UX implementation Graphic design software Video recording equipment Image content creation Video communication Content marketing SEO projects Visual communication design WCAG Managing projects Professional art or design Accessibility in interaction design Data analytics technologies HTML Cross-functional communication Media editing tools
Full Job Description Personnel Requisition Form Department:
Information Technology Date:
May 20, 2026
Supervisor:
IT Director Job Title:
Web & Digital Media Specialist Starting Salary:
$22.2286 / hourly
Date Needed:
ASAP Number of Employees Requested:
One Work Hours:
8:00 a.m. - 5:00 p.m. - Overtime as needed
Position Status:
Full-time Reason Needed:
New Position Job Description Job Title:
Web & Digital Media Specialist Department:
Information Technology Location:
Engineering/IT Building FLSA Status:
Non-Exempt Code:
EAP-8 Reports to: IT Director Job Summary Under the supervision of the IT Director, this position is responsible for the design, development, and maintenance of the City's websites, digital content, and online presence. This includes website design, content management, graphic design, and administration of the City's social media and video platforms. The position plays a key role in public communication by creating engaging, accessible, and visually consistent digital content. Responsibilities also include recording and publishing City Council meetings and ensuring all City digital services, including websites and mobile applications, comply with
WCAG 2.1
Level AA accessibility standards in accordance with the U.S. Department of Justice (DOJ) compliance deadline of April 26, 2028 for small local governments. Essential Job Duties & Responsibilities The following duties are normal for this position. The omission of specific statement of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this position. Other duties may be required, assigned and expected aside from those set forth below to address operational needs and changing operational practices. Website Design & Content Management Design, develop, and maintain City websites using content management systems (e.g., WordPress/Avada). Create, edit, and publish web content that is clear, engaging, and accessible. Ensure all website content is accurate, up-to-date, and consistent with City branding. Collaborate with departments to gather, review, and publish information. Optimize websites for usability, mobile responsiveness, and performance. Implement SEO best practices to improve visibility and search rankings. Digital Content & Graphic Design Design graphics, banners, infographics, and digital materials for web and social media. Maintain consistent visual branding across all digital platforms. Produce multimedia content including images, videos, and promotional materials. Capture and edit photographs and video for use on City websites, social media, and promotional materials. Assist departments with visual communication needs. Social Media & Public Engagement Manage and post content to official City social media accounts (e.g., Facebook, X, Instagram). Develop and maintain a content calendar for consistent communication. Monitor engagement, respond appropriately, and track analytics. Ensure messaging aligns with City policies and public communication standards. Video Production & City Council Meetings Attend, record, and publish City Council meetings and other official events. Edit and upload video content to the City's YouTube channel. Maintain an organized archive of recorded meetings and videos. Maintain digital records in accordance with applicable public records retention requirements and City policies. Ensure timely posting of public meeting content. Accessibility & Compliance Lead efforts to ensure all City websites and mobile applications meet
WCAG 2.1
Level AA standards. Conduct accessibility audits and remediate issues. Work with departments to ensure digital content is accessible (documents, forms, media). Monitor regulatory updates and maintain compliance with DOJ requirements. Provide guidance and training to staff on accessibility best practices. Analytics & Reporting Monitor website traffic, user behavior, and social media performance. Generate reports and recommend improvements based on data. Track progress toward accessibility compliance goals. Qualifications Education & Experience Guidelines Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities required for this position would be: Education/Training Associate's or Bachelor's degree in Web Design, Graphic Design, Communications, Information Technology, or related field preferred; or Experience Equivalent combination of education, training, and relevant experience. Experience in website design, content management, and digital media required. Experience managing social media for an organization preferred. Licenses or Certifications Required Possession of a valid driver's license from state of residence as some intra city travel or out of town training may be required The following generally describes the knowledge and abilities required in order to successfully perform the assigned duties of the position:
Knowledge of:
Website design principles and user experience (UX/UI) Content management systems (e.g., WordPress, Avada) HTML, CSS, and basic web technologies Graphic design tools (e.g., Adobe Creative Suite or equivalent) Social media platforms and analytics tools Video recording and editing tools Search Engine Optimization (SEO) best practices Web accessibility standards (WCAG 2.1 Level AA) Ability to: Create visually appealing and user-friendly digital content Communicate effectively with both technical and non-technical staff Manage multiple projects and deadlines Interpret and implement accessibility standards Work independently and proactively Maintain strong attention to detail and organization Represent the City professionally in public-facing communications Work in a constant state of alertness and in a safe manner Physical Demands & Working Environment The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. In compliance with the Americans with Disabilities Act, the city encourages both prospective and current employees to discuss potential accommodations needed to perform the essential duties of this position.
Environment:
Work location will primarily be in a standard office setting; however, special events requiring work may be held outdoors out of town travel for training events, conferences and meetings may also be required
Physical Demands:
See accompanying page for details
Key Working Relationship:
IT Director, Department Heads, Assistant Department Heads, Office Managers, City Manager, City Clerk How to Apply Applications for this position will be accepted until a pool of 20 applications is received or the position is filled, whichever comes first. Current city employees wishing to apply should send Internal Job Application provided by the Human Resources Department to the HR Director by the deadline stated. (A courtesy copy will be sent to the employee's department head.) Applications can be found online (download an application) or picked up at the
City of Phenix City Human Resources Department:
1200 8th Avenue Phenix City, AL 36867
Ph:
334 448-2706 Applications are available for pick up and drop Monday -
Friday:
8 a.m. - 5 p.m. ET. You may also email your completed application with the required supporting documents.