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WC
Wild Card Creative Group
Integrated Strategist (Brand)
Career Insights for Social Media Strategist / Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$68,167 / year median in California
+4% projected growth
Job Description
Integrated Strategist (Brand) Wild Card Creative Group Culver City, CA Job Details $95,000 - $110,000 a year 7 hours ago Qualifications Cross-platform strategy Social media advertising campaigns Influencer partnership campaigns Digital marketing budget management Media data analysis TikTok Facebook Marketing analytics Cross-functional collaboration Research findings presentation Instagram Program budgeting Cross-functional communication Full Job Description We are Wild Card Born in Hollywood , we know what stories move audiences - and how to bring brands into the action. We connect brands with global markets, crafting high-impact experiences through a blend of creativity and data on screen, in-game and beyond. Every moment is an opportunity to build genuine connections, because everyone wants to be part of a great story. Job Description We are looking for a strategic, digitally savvy Integrated Strategist to serve as a key strategic and client-facing partner on a leading brand account in the sports merchandise and apparel space. This role sits at the intersection of social strategy, paid media, content, influencer marketing, and analytics. The ideal candidate is equal parts social content strategist, social platform expert, and problem solver—someone who understands how to translate brand and business objectives into culturally relevant social concepts, knows how to turn performance data into actionable creative pivots, and can confidently communicate recommendations to clients and cross-functional partners. The ability to tell data and insight-driven stories in presentations will be critical to success for this opportunity. Job Responsibilities Social & Creative Strategy Develop monthly social briefs and strategic recommendations based on upcoming priorities, cultural moments, platform trends, and performance learnings. Monitor emerging trends, platform behaviors, formats, creators, and cultural conversations to identify opportunities for the brand. Ideate creative concepts that encourage consumer engagement and ladder up to product priorities + marketing goals. Develop creative strategies and platform-native recommendations that drive engagement, relevance, and growth. Partner with creative teams to ensure social concepts are strategically sound and optimized for each platform. Reporting & Analytics Own ongoing account reporting for Instagram, Facebook (Meta), and TikTok, identifying key successes, challenges, and actionable learnings. Lead bi-weekly, monthly, and quarterly social reporting across relevant platforms. Translate data and analytics into clear, compelling narratives for both internal teams and clients. Use performance insights to continuously inform content, paid, and creative strategy. Paid Social Manage weekly content boosting strategy and recommendations for TikTok. Determine objectives and guardrails-where, when, and how-paid social budgets should be allocated to maximize campaign impact. Oversee paid social budgets and pacing. Communicate paid performance, recommendations, and opportunities to client stakeholders. Influencer & Creator Strategy Support influencer and creator discovery based on campaign objectives, audience, cultural relevance, and brand fit. Support creator campaign strategy and execution as needed. Monitor and track influencer content across internal, client, and partner teams. Social Media & Content Support Own day-to-day content management and social publishing across Instagram, TikTok, and Meta platforms. Manage link tracking and ensure accurate campaign attribution. Support influencer engagement and identify/track creator content being produced across agencies, client teams, and partners. Provide strategic guidance to content teams to ensure assets are optimized for social. Support LA-based events and activations, including identifying opportunities for social-first content capture and real-time content creation.