We are seeking a Social Media & Content Specialist to manage and create engaging content for various digital platforms, including WeChat Official Account, Xiaohongshu (RED NOTW), promotional materials, and other marketing content. The ideal candidate should have 1-2 years of experience in content creation for self-media platforms, strong writing skills, and experience in publishing and marketing.
Key Responsibilities:
Plan, write, and publish high-quality content for WeChat Official Account, Xiaohongshu, , and promotional materials. Develop engaging and creative copy for various social media platforms to enhance brand awareness. Ensure all content aligns with the company's branding and marketing strategy. Collaborate with the design and marketing teams to optimize content for different platforms. Track and analyze content performance and make recommendations for improvement. Stay up to date with trends in digital marketing, social media, and self-media content.
Requirements:
Bachelor's degree in Marketing, Business, or a related field 1-2 years of experience in social media content creation, self-media writing, or related fields. Strong writing and editing skills, with the ability to craft compelling and engaging content. Experience in content publishing and marketing, with knowledge of audience engagement strategies. Proficiency in using WeChat Official Account, Xiaohongshu, and other relevant platforms. Ability to multitask and work efficiently in a fast-paced environment. Experience in SEO, digital marketing, or social media advertising is a plus. Bilingual in Mandarin Chinese and English, with strong communication skills to effectively support team operations and cross-functional collaboration.
Preferred Qualifications:
Background in journalism, marketing, communications, or related fields. Familiarity with graphic design tools (e.g., Canva, Photoshop) or video editing is a plus. Experience in PR, branding, or corporate communications is a bonus.
Compensation & Benefits:
Competitive salary based on experience. Growth opportunities in a dynamic and creative work environment. Flexible work arrangements and collaborative team culture.
Pay:
$54,080.00 - $62,400.00 per year
Benefits:
Health insurance Paid time off Ability to
Relocate:
Irvine, CA 92612: Relocate before starting work (Required)
