Social Media Operations Specialist Waytura Global Inc. Irvine, CA Job Details Full-time $70,000 - $75,000 a year 14 hours ago Benefits Travel reimbursement Paid holidays Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Mandarin Customer communication Community management Graphic design Bachelor's degree Conversion optimization TikTok Instagram Paid search marketing Full Job Description Role Summary The Social Media Operations Specialist is responsible for planning, creating, publishing, and managing engaging social media content that promotes the Company's outdoor apparel, sunglasses, and related lifestyle products. This position plays a key role in increasing brand awareness, building online communities, driving customer engagement, and supporting revenue growth through strategic social media marketing. Key Responsibilities Social Media Strategy Develop and execute social media strategies to grow brand awareness, engagement, and audience across Instagram, TikTok, Pinterest, YouTube Shorts, and emerging platforms. Plan and manage content calendars aligned with product launches, campaigns, seasonal moments, and brand initiatives. Stay ahead of social trends, platform updates, and consumer behavior to identify new growth opportunities. Community & Brand Engagement Build and nurture an engaged online community through meaningful interaction and customer engagement. Manage social conversations, direct messages, comments, and community initiatives. Foster authentic relationships with customers, creators, and brand advocates to strengthen brand loyalty. Creator & UGC Program Develop and manage a User-Generated Content (UGC) and creator partnership program. Source and collaborate with influencers, creators, affiliates, ambassadors, and strategic partners. (Through Meta creator marketplace, TikTok Creator etc.) Coordinate product seeding, creator campaigns, and content rights for use across marketing channels. Expand the library of authentic lifestyle content for social media, advertising, and e-commerce. Content Marketing Create and publish blog articles, newsletters, and editorial content that supports brand storytelling and customer education. Collaborate with the design team to develop engaging campaigns across digital platforms. Adapt content across multiple channels while maintaining a consistent brand voice.

SEO & AI

Search Optimize website and content for search engines using SEO best practices. Implement AI Search Optimization (AEO/GEO) strategies to improve visibility across AI-powered search experiences, including ChatGPT, Google AI Overviews, and other emerging AI platforms. Identify opportunities to increase organic traffic through content, keywords, and digital PR. Digital Marketing Plan and execute digital marketing campaigns to drive qualified traffic and customer acquisition. Manage email marketing campaigns, newsletters, and customer lifecycle communications. Support product launches and promotional campaigns across owned and paid channels. Paid Media Plan, launch, and optimize paid advertising campaigns across Meta, TikTok, Google, Pinterest, and other relevant platforms. Develop audience targeting strategies, creative testing, and campaign optimization to maximize performance. Work closely with the e-commerce team to align paid campaigns with merchandising and sales objectives. Innovation & AI Explore emerging social platforms, digital marketing channels, and AI tools to improve efficiency and performance. Utilize AI for content creation, copywriting, campaign ideation, trend analysis, and workflow automation. Continuously evaluate new technologies and marketing opportunities to expand brand reach in the U.S. market. Preferred Skills Experience in social media, digital marketing, or growth marketing for a consumer or lifestyle brand. Strong understanding of Instagram, TikTok, Meta Ads, Google Ads, Pinterest, email marketing, and content marketing. Knowledge of SEO, AI Search Optimization (AEO/GEO), influencer marketing, and community management. Excellent copywriting, communication, storytelling, and project management skills. Familiarity with AI tools for content creation, automation, and marketing workflows. Creative, proactive, and highly organized with a passion for building consumer brands and growing engaged communities. Physical Requirements Ability to work at a computer for extended periods. Ability to occasionally lift and move marketing materials weighing up to 25 pounds. Work Environment This position primarily works in an office environment and collaborates closely with the Marketing, Sales, and Product teams. Occasional travel may be required to attend trade shows, marketing events, product photoshoots, or other business-related activities. Compensation & Benefits Annual base salary: $70,000-$75,000 , based on qualifications and experience. Paid Time Off (PTO) and paid holidays. Medical, dental, and vision insurance, subject to Company eligibility requirements. 401(k) retirement savings plan, if applicable. Business travel expense reimbursement in accordance with Company policy.

Pay:

$70,000.00 - $75,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Do you currently require, or will require in the future, employer sponsorship to work in the United States?

Education:

Bachelor's (Preferred)

Experience:

Graphic design: 2 years (Preferred)

Language:

Mandarin (Preferred)

Work Location:

In person