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Like Dreams Inc.
Tiktok Shop & Live Selling Operator Expert
Career Insights for Social Media Strategist / Specialist
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Based on California data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$68,167 / year median in California
+4% projected growth
Job Description
Like Dreams is a Los Angeles-based handbag and accessories brand creating trend-driven, accessible styles for everyday life. We sell across our own e-commerce site as well as major online and wholesale marketplaces, and we're looking to significantly grow our presence across TikTok, TikTok Shop, live shopping, and social commerce. We are looking for someone who understands that social media isn't just about views and followers — we want content that drives sales. The Role We're looking for a highly motivated TikTok Shop & Live Commerce Specialist who can help grow Like Dreams through short-form content, TikTok Shop, livestream selling, creator collaborations, and other social commerce opportunities. This is a hands-on role for someone who understands how to turn products into engaging content, build an audience, and ultimately convert that attention into revenue. You should be comfortable both behind and/or in front of the camera , understand what performs on TikTok, and be excited about testing new ideas quickly. Experience with TikTok Shop and live selling is strongly preferred. What You'll DoTikTok & Short-Form Content Develop and execute a TikTok content strategy focused on brand growth and sales Film, edit, and publish engaging short-form content consistently Identify trends, hooks, sounds, formats, and product angles that fit the Like Dreams brand Create product-focused content including styling videos, What's In My Bag videos, POVs, demonstrations, storytelling, trends, and sales-driven videos Repurpose winning concepts across Instagram Reels, YouTube Shorts, and other platforms when appropriate Analyze content performance and continuously improve based on results TikTok Shop & Social Commerce Help manage and grow our TikTok Shop presence Develop strategies specifically designed to increase TikTok Shop revenue Optimize product promotion through videos, livestreams, creators, affiliates, and platform features Identify products with the strongest potential to become TikTok winners Monitor performance including views, clicks, conversion rates, GMV/revenue, and product-level results Test different offers, products, hooks, and selling angles Live Selling Plan and execute consistent TikTok LIVE shopping sessions Serve as an on-camera host or help manage/coordinate live hosts Present handbags and accessories in an engaging, natural, and persuasive way Demonstrate products, answer customer questions, highlight features, and create urgency during livestreams Develop live-selling scripts, product sequences, promotions, and talking points Review livestream performance and improve future sessions based on sales and engagement Explore live-selling opportunities on additional platforms as the program grows Creators & Affiliates Identify and recruit TikTok creators and affiliates who fit the Like Dreams customer Help build relationships with creators who can consistently generate content and sales Coordinate product seeding and creator campaigns Track creator and affiliate performance Identify high-performing creators and develop longer-term partnerships with them Who We're Looking For You may be a great fit if you: Have hands-on experience with TikTok, TikTok Shop, live commerce, social commerce, or short-form content Understand how TikTok content translates into actual product sales Are comfortable filming and editing content quickly Have a strong understanding of TikTok trends, culture, hooks, and storytelling Are comfortable speaking on camera or directing someone who is Have a natural ability to sell products without making content feel overly scripted Understand basic e-commerce metrics and can make decisions based on performance Are highly proactive and constantly bringing new ideas to the table Can work independently and move quickly from idea → content → test → results Have an interest in fashion, handbags, accessories, beauty, lifestyle, or consumer brands Strongly Preferred Previous TikTok Shop experience Previous TikTok LIVE or livestream shopping experience Experience generating measurable e-commerce sales through social media Experience working with fashion, beauty, accessories, or lifestyle brands Experience managing TikTok affiliates or creator programs Video editing experience using CapCut, Adobe Premiere, or similar tools Experience with Shopify or other e-commerce platforms What Success Looks Like This is a growth and sales-oriented position , not simply a social media posting role. Success will be measured by your ability to help us: Increase TikTok Shop sales Generate consistent revenue through live selling Discover repeatable winning content formats Increase qualified brand awareness and engagement Grow our TikTok Shop affiliate/creator network Improve conversion from social content into customers Build TikTok into a meaningful revenue channel for