Social Media Specialist works directly with the Social Media Manager, outside vendors and creative team to develop, schedule, coordinate, and implement all digital marketing initiatives. This position supports a detailed content and campaign schedule with emphasis on day-to-day social content creation and publishing.
Essential Functions:
1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values. 2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, and procedures. 3. Create, schedule, and publish content across all social media platforms, including but not limited to TikTok, Instagram and YouTube. Responsible for content planning, creative direction, shoot coordination, publishing strategy, and audience engagement while ensuring consistent and accurate brand representation. 4. Support the content calendar and day-to-day publishing schedule, coordinating timing with campaigns, promotions and events. 5. Capture and edit photo and video content for social platforms, on property and at events. 6. Ensure all social media content is accurate and complies with Graton's brand standards, including photography, videography and guest permission requirements. 7. Work proactively with the Social Media Manager, creative team, partners and content creators to drive continuous improvement and optimal production solutions for new and existing materials and concepts. 8. Monitor native platform analytics and generate regular performance reports to evaluate content performance and support data-driven decision making. 9. Develop strong relationships with internal and external teams to drive collaboration of marketing programs, communicating proactively with departments and partners. 10. Attend Graton Resort & Casino marketing events, content shots and other promotional activities as needed. 11. This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Duties and responsibilities may be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.
Required Qualifications:
1. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form. 2. Experience planning and executing at every stage of the social media creation process in a professional environment (submitting examples of past work showcasing writing, photography, and video editing for social media during the interview process is highly recommended). 3. Videography and photography skills are required, along with comfort speaking and being on camera. 4. Proficiency with computer programs including, but not limited to, Word, Excel, and Adobe Creative Cloud; photo and video editing capabilities are required; familiarity with third-party social media management applications such as Hootsuite or Sprout Social is highly recommended. 5. Strong verbal and written communication skills with a feel for a fun but professional tone. 6. Ability to understand department initiatives and goals, and to plan, organize, and complete work independently, sometimes with minimal supervision. 7. Project-management skills, with the ability to manage multiple priorities under tight deadlines in a busy, fast-paced environment. 8. Exceptional organizational skills and attention to detail.
Physical Requirements:
1. Must be able to work flexible hours, including weekends and evenings as business needs require. 2. Ability to lift up to 10 pounds with or without assistance. 3. Ability to sit for prolonged periods while working on a computer. 4. Ability to maneuver throughout the property to support photo shoots, event activations, and team meetings.
