The Social Media Assistant Manager serves as the operational leader of the Social Media Department, supporting the Social Media Manager in overseeing a large, dynamic team responsible for social media marketing, reputation management, content creation, community engagement, and hotel reservations support across Rosen Hotels & Resorts and affiliated brands. This position is responsible for managing the department's day-to-day operations, coaching and developing team members, approving select content, and serving as a primary point of support for the team. The Assistant Manager will also be responsible for collaborating with other departments to create content for our corporate channels on Instagram, Facebook, and LinkedIn. The ideal candidate is an experienced people leader with a strong background in social media strategy, content creation, and hospitality/guest service. This individual must be highly organized, proactive, and capable of leading a fast-paced team managing multiple brands, priorities, and deadlines simultaneously.
Responsibilities:
Provide day-to-day leadership, coaching, and support for a team of Social Media associates pertaining to content creation / approvals, guest contact, and reservations. Help manage the strategy and creative production of social media posts across various digital platforms, including Facebook, Twitter, TikTok, Instagram, LinkedIn, YouTube and Pinterest. Create organic content for the corporate social media channels in collaboration with other departments (HR, Foundations, and more) Manage corporate inboxes daily, responding to comments, messages, tagged posts, and social listening items. Train, mentor, coach, and motivate the Social Media team. • Approve monthly content calendars before final approval by the Social Media Manager. Assist with annual performance evaluations and ongoing employee development planning. Manage department calendars, including scheduling weekend shifts, coverage rotations, and more. Coordinate and attend quarterly analytics meetings with property teams, set KPI goals for associates, and conduct mid-quarter check-ins with team to ensure goals are on track to be met. Monitor reviews, engagement metrics, and interactions across platforms. Oversee photoshoots and special projects related to social media content. Lead the team in the Social Media Manager's absence. Comply with the company's drug-free and tobacco/nicotine-free policy. All other duties as assigned.
Experience/Qualifications:
2+ years of experience in social media marketing + iPhone content creation required. 2+ years of experience in a leadership role required.
Hospitality / Reservations
experience preferred. Flexible hours, including nights, weekends, and holidays. This position requires being on-call every weekend to resolve any escalated guest issues or social media / PR crises. Proficient with third-party platforms such as Canva, CapCut, Sprout Social, and Adobe Creative Suite. Passionate about combining Social Media Marketing with top-tier guest service. Skilled in capturing and editing photo/video content for social platforms, with a sharp eye for design and aesthetic. Strong understanding of major social media platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn. Ability to create timely, high-quality iPhone content (sharp photos + videos, and completed Reels) Strong organizational skills, able to manage multiple deadlines and help the team stay on track. Must be able to legally work in the USA. Education and Certification(s)/License(s): Bachelor's Degree is required. Discover Life at
Rosen:
Your career is here in our diverse and friendly workplace, where your individuality and ideas are valued. Our company, with more than 3,000 associates, thrives on teamwork and ingenuity. It is this team that makes Rosen Hotels & Resorts® in Orlando one of Florida's most respected hospitality companies to work for.
Benefits Our Associates Enjoy:
Affordable Health and Dental Insurance On-site Medical Center Competitive Compensation Holiday Pay Birthday Pay Paid Vacation and Personal Days Tuition Reimbursement and Higher Education Scholarships 401(k) Retirement Savings Plan Childcare Financial Assistance Hospitality and Dining Discounts Access to our Family Outreach Center Excellent Career Growth Opportunities And much more We are proud to be an equal-opportunity employer and a drug- and nicotine-free workforce.
