Non-Exempt Job Summary Crispy Cones is seeking a creative, outgoing, and organized Marketing Specialist over TikTok to join our Marketing Team. This role will manage the Crispy Cones TikTok account and create engaging, brand-aligned content that builds awareness and strengthens audience engagement. This individual will help create engaging TikTok content, coordinate influencer and creator partnerships, and identify new ways to connect with Crispy Cones audiences. The ideal candidate is creative and detail-oriented, with a strong understanding of current social media trends and customer engagement. Essential Duties and Responsibilities Manage the Crispy Cones TikTok account, including posting regularly, responding to comments, filming content, and supporting ongoing audience engagement. Create engaging, brand-aligned TikTok content. Oversee the Crispy Cones X and YouTube accounts, including publishing brand-aligned content and maintaining consistent audience engagement across both platforms. Research, identify, and coordinate influencers and content creators for campaigns, promotions, events, and partnerships. Build and maintain positive relationships with creators, influencers, and other external contacts. Collaborate with the Marketing Team on campaigns, promotions, content, events, and brand initiatives. Track TikTok performance, influencer activity, and audience engagement. Monitor TikTok trends and emerging content formats to identify new ways to engage Crispy Cones audiences. Maintain brand consistency and ensure TikTok content aligns with Crispy Cones standards. Perform additional social media and marketing-related tasks or projects as assigned by the direct supervisor. Knowledge Understanding of TikTok, content formats, and current social media trends. Familiarity with influencer and creator marketing strategies. Understanding of brand voice, audience engagement, and consumer-facing marketing. Basic knowledge of social media analytics and performance measurement. Skills Creative social media content creation and copywriting skills. Strong written and verbal communication skills. Strong relationship-building and interpersonal skills. Excellent organization and time-management skills. Ability to manage multiple content projects and deadlines simultaneously. Abilities Ability to confidently create, film, and post engaging TikTok content. Ability to build relationships with influencers, creators, and external partners. Ability to work independently, take initiative, and identify new content opportunities. Ability to adapt quickly to changing TikTok trends and audience preferences. Ability to collaborate effectively with the Marketing Team and external partners. Minimum Qualifications 1-2 years of experience in social media, marketing, communications, or a related field preferred. Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or current enrollment in a related bachelor's degree program, preferred. Experience creating content for TikTok or similar short-form video platforms. Demonstrated understanding of current social media trends and audience engagement. Experience with influencer or creator marketing is a plus. Experience working with consumer-facing, retail, restaurant, or franchise brands is a plus.
Pay:
$15.00 per hour Expected hours: 20.0 - 25.0 per week
