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Marketing
Social Media Strategist / Specialist
Rexburg, ID
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Non-Exempt Job Summary The Marketing Specialist is responsible for developing and executing social media strategies that enhance Crispy Cones' presence and engagement on Meta platforms, including Instagram and Facebook. This role focuses on creating high-performing content, managing daily posting schedules, engaging with the online community, and leveraging trends and influencer partnerships to increase visibility and brand awareness. Essential Duties and Responsibilities Strategize and execute plans to increase followers, reach, and engagement across Meta platforms. Post reels, carousels, and other content formats daily on Instagram and Facebook. Create and publish engaging stories on a daily basis. Draft and send messages in the Crispy Cones broadcast channel 3-4 times per week. Collaborate with the videographer to plan and develop high-quality content. Monitor and interact with relevant posts, comments, and tags to boost brand visibility. Respond to all comments and direct messages each day. Research and apply current trends, pop culture moments, and relevant social conversations to inform content. Identify, manage, and collaborate with Meta influencers for campaigns, promotions, and grand openings. Knowledge Understanding of Meta platforms, algorithms, and best practices. Knowledge of social media trends, analytics, and audience behavior. Familiarity with influencer marketing strategies. Skills Strong content creation and copywriting skills. Excellent communication and community engagement abilities. Proficiency in Meta Business Suite tools. Strong organizational and time-management skills. Abilities Ability to develop creative, brand-aligned social media strategies. Ability to work independently and manage a consistent posting schedule. Ability to adapt quickly to trends and fast-paced digital environments. Ability to maintain a positive and interactive online brand presence. Minimum Qualifications Experience managing social media platforms for a brand or business. Familiarity with Meta analytics and scheduling tools. Experience collaborating with influencers or content creators. Background in marketing, communications, or related field preferred.
