Job Summary A growing advertising and PR agency is seeking a creative, data-driven Social & Digital Media Specialist to join its team in Shreveport, LA. This direct hire opportunity is ideal for a digital marketing professional who enjoys managing social media strategy, creating engaging content, optimizing paid campaigns, and using performance data to improve results. In this role, you will support a diverse portfolio of clients across social and digital platforms, helping brands grow their online presence and connect with their audiences. The environment is collaborative, fast-paced, and creative, with opportunities to work closely with account, design, and leadership teams. This is a strong fit for someone who values positive teamwork, supportive leadership, client variety, and continued professional growth in the agency space. Key Responsibilities

• Develop and manage monthly social media content calendars for platforms including Instagram, LinkedIn, TikTok, Facebook, Pinterest, and X.
• Write engaging, on-brand captions and collaborate with creative teams to produce visuals, graphics, and short-form video content.
• Monitor social media channels, respond to comments and messages, and support active community engagement for client brands.
• Set up, manage, and optimize paid media campaigns across Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Ads, and programmatic digital platforms.
• Track campaign performance using native platform analytics and Google Analytics, then prepare clear client-friendly reports with KPIs and recommendations.
• Stay current on social media trends, algorithm updates, emerging platforms, and digital marketing best practices. Compensation and Benefits
• Salary range: $50,000 to $60,000 per year.
• Job type: Direct hire.

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Location:

Shreveport, LA. Equal Opportunity Employer / Disabled / Protected Veterans The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required. We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team. AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.

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//e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.