Heavy Hammer is looking for a hands-on Meta Ads & Social Media Marketing Specialist to help manage and grow multiple brands through a combination of paid advertising and organic social media. We're looking for someone who knows how to generate results through Facebook and Instagram advertising—but who also understands that a strong brand can't rely on paid traffic alone. This person will help us manage multiple Meta advertising accounts, create engaging Reels and social content, grow our communities, and increase organic traffic and engagement. What You'll Be DoingMeta / Facebook Advertising Manage Facebook and Instagram advertising campaigns across multiple brands and ad accounts Build, launch, monitor, and optimize campaigns in Meta Ads Manager Manage audiences, targeting, retargeting, creative testing, and campaign structure Monitor CPL, CPA, CTR, conversion rates, ROAS, and other key performance metrics Identify underperforming campaigns and make adjustments quickly Develop and execute A/B tests for creative, copy, audiences, offers, and landing pages Help develop new advertising strategies to continually improve lead volume and cost Reels & Organic Social Create engaging Instagram and Facebook Reels Turn ideas, raw footage, company content, and industry topics into short-form videos Write hooks, captions, CTAs, and social copy Maintain a consistent posting schedule across multiple brands Create organic content designed to generate comments, shares, followers, and conversations Stay on top of social media trends and identify opportunities we can capitalize on Repurpose successful content across different platforms and brands Community & Brand Growth Help build active online communities around our brands Engage with followers, comments, and conversations Develop content that provides value rather than simply promoting our products Find creative ways to generate organic leads and website traffic Work with our team to maintain consistent messaging and branding Help develop a recognizable personality and voice for each brand What We're Looking For Proven experience managing Meta/Facebook Ads Experience managing multiple ad accounts or multiple brands simultaneously Strong understanding of lead-generation campaigns Experience creating and editing Reels and short-form video Comfortable creating content—not just managing campaigns Understanding of organic Facebook and Instagram growth Ability to analyze campaign data and make decisions based on performance Strong copywriting and creative instincts Organized enough to manage multiple campaigns, brands, and content calendars Comfortable working independently and bringing new ideas to the table Experience with real estate, lead generation, or performance marketing is a major plus. The Person We're Looking For We don't want someone who simply checks campaigns once a week and posts generic social media content. We're looking for someone who is proactive, creative, analytical, and willing to experiment. You should be equally comfortable looking at campaign performance inside Meta Ads Manager and brainstorming a Reel that could generate thousands of organic views. Our goal is to build a marketing engine where paid advertising, organic content, community building, and brand awareness all work together. How to Apply Please send us: A brief overview of your Meta/Facebook Ads experience Examples of campaigns or ad accounts you've managed Examples of Reels or organic social content you've created Results you've achieved from paid or organic campaigns How many brands/ad accounts you've managed at one time Please include screenshots or examples from Meta Ads Manager when possible. Sensitive client information can be blurred or removed. We're much more interested in seeing real work and real results than a long résumé.

Pay:

$55,000.00 - $65,000.00 per year

Benefits:

401(k) 4% Match Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person