We are looking for a creative Social Media Specialist to strengthen the organization's online presence in Wilmington, Delaware. This role focuses on shaping channel-specific content, supporting campaign execution, and using performance insights to expand audience engagement. The ideal candidate brings strong communication skills, sound judgment, and a talent for producing compelling visual and video-based content across multiple platforms.

Responsibilities:

• Oversee day-to-day activity across key social platforms, ensuring each channel remains current, consistent, and aligned with brand priorities.
• Plan and coordinate content calendars, then publish and monitor posts designed to support organizational initiatives and audience engagement goals.
• Produce digital assets such as graphics, short videos, and visual content using creative design tools to enhance campaign performance.
• Contribute to the rollout of both sponsored and organic social efforts, helping refine targeting, messaging, and overall effectiveness.
• Tailor copy, visuals, and posting approaches to match the expectations and best practices of each social media platform.
• Measure results through analytics tools and platform reporting, then summarize findings to highlight trends and opportunities for improvement.
• Partner with internal stakeholders to surface meaningful stories, achievements, events, and insights for social promotion.
• Keep up with evolving platform features, audience behaviors, and digital marketing trends to recommend fresh ideas and stronger execution.
• Assist with creating and editing video content that supports brand visibility, thought leadership, and campaign objectives.
• Use engagement and performance data to suggest practical adjustments that improve reach, community growth, and content impact.